A Braze (Nasdaq: BRZE), leading customer engagement platform, announced today a strategic partnership and integration with Shopify, in addition to new features and templates to customize consumer engagement. These capabilities provide enhanced real-time insights into individual preferences during shopping journeys, helping eCommerce marketing professionals quickly create campaigns that drive their daily operations—allowing them to focus more on creating experiences that build lasting relationships with their customers
Braze's Customer Engagement Platform offers a flexible and real-time solution, with support for multiple channels, for brands of all sizes, sectors and geographies. Brands can leverage resources such as the Braze Data Platform, BrazeAI™ and native multi-channel capabilities to unify customer insights and create highly relevant and memorable experiences. Brands in the retail sector, consumer goods and others, how is it.l.f. Beauty, Hugo Boss, Gymshark, Gap and Overstock, they already use Braze as part of their eCommerce journeys
"In e".l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better, says Brigitte Baron, Senior Director of Global CRM & Customer Growth at e.l.f. Cosmetics. "It's not just about reaching them", but to deliver value in ways that are relevant and welcome. With Braze, we can create personalized and data-driven experiences that resonate with our community, ensuring that each interaction is meaningful, and not just another message, adds
Enable Real-Time eCommerce Insights with Braze and Shopify
The new strategic partnership between Braze and Shopify allows enterprise brands to create personalized and seamless customer journeys, combining the eCommerce capabilities of Shopify with the real-time engagement platform of Braze — supporting higher conversion rates, retention and value over the customer's lifetime. With the enhanced integration of Shopify, eCommerce brands can quickly integrate to support the flow of insights about commerce, improve identity management and enable personalized shopping experiences using visitor data and product meta-descriptions from Shopify. (Available in Q1 2025)
"On Shopify, we are committed to improving trade for everyone, said Dale Traxler, Director of Technological Partnerships at Shopify. "Our plug-and-play integration with Braze allows brands to leverage insights from both platforms and engage consumers with better shopping experiences at the moments that truly matter". We are excited to partner with Braze to help companies stay ahead in today's dynamic retail and eCommerce sector, concludes
Faster Time to Value with Native eCommerce Capabilities
New native data schemas and eCommerce templates help brands understand consumer behaviors faster and take relevant actions at every stage of the journey:
- With predefined Shopify events, marketing professionals can unlock a variety of eCommerce use cases, like Abandoned Cart, to quickly activate campaigns and see a direct impact on return on investment (ROI). (Available in Q1 2025 for Shopify customers, Q2 2025 for non-brand customers
- Pre-built Canvas templates (Q1 2025) and Email (Q3 2025), specifically designed for eCommerce and aligned with industry best practices, allow marketing professionals to create visually appealing and effective campaigns quickly and easily
- Customizable landing page templates with drag-and-drop functionality speed up the creation of new landing pages, allowing marketers to promote their products and grow their email lists, SMS and WhatsApp. (Q1 2025)
Rich, Personalized No-Code Experiences Across Multiple Channels
Marketing professionals can also leverage new capabilities to provide richer and seamless shopping experiences, highlighting the most relevant products and services on WhatsApp and email channels
- Marketing professionals will be able to add dynamic, no-code product personalization using the drag-and-drop email editor, allowing highly targeted messages, aligning your products with the unique interests and tastes of your customers. (Q3 2025)
- With the launch of WhatsApp Commerce, global eCommerce brands can drive more sales by using their Meta Catalogs to easily create dynamic product messages on WhatsApp and rich shopping experiences within the conversation. Other improvements in WhatsApp, as greater support for media (including video) and WhatsApp Lists, allow merchants to showcase their products in new ways and offer personalized recommendations based on customer preferences. Click tracking helps marketers effectively redirect customers on WhatsApp and other channels to increase conversions. (Q2 2025)
"We developed the Braze platform to be flexible and powerful enough to allow brands from all sectors", regions and sizes create relevant and engaging experiences, said Kevin Wang, Product Director at Braze. "This allowed brands to build on our real-time streaming architecture", data modularity and native multi-channel approach, bringing positive results for eCommerce brands. As we focus more on specific industries, we see opportunities to make Braze even easier for marketing professionals. We are excited to take this step forward for eCommerce, in partnership with other leaders in this space, like Shopify, to make it faster and simpler to understand and engage consumers throughout their journey, affirms
eCommerce brands looking to optimize their customer engagement strategy can explore new solutions offered by Brazehere.
Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements about the performance and expected benefits of Braze, your products, programs and strategic partnerships. These forward-looking statements are based on assumptions, current expectations and beliefs of Braze, and are subject to risks, uncertainties and changes in circumstances that can lead to real outcomes, performance or achievements significantly different from the future results expressed or implied by the forward-looking statements. More information about potential factors that may affect Braze's results is included in Braze's Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and other public records of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent Braze's views only as of the date of this release, and Braze assumes no obligation, does not intend to update these forward-looking statements, except when required by law
