Braze (Nasdaq: BRZE), a leading customer engagement platform that empowers brands to be Absolutely Engaging, announces the successful completion of its previously announced acquisition of OfferFit, an AI-driven decision-making company.
After years of productive partnership as separate companies, Braze and OfferFit are rapidly advancing to deepen the integration of OfferFit's multi-agent decision engine into Braze's customer engagement platform, while also accelerating OfferFit's growth and reach by leveraging Braze's global scale. By complementing Braze's real-time, multichannel customer engagement platform with OfferFit's highly customizable modern reinforcement learning engine, brands benefit from cutting-edge complementary automation and machine learning technologies, transforming customer relationships and delivering mutual value for both consumers and businesses.
This acquisition is based on Braze's previously announced development of a native AI agent codenamed Project Catalyst, designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, currently available (in limited beta).
"With the official introduction of OfferFit by Braze into our already robust product portfolio, I am excited to offer marketers a full spectrum of machine learning capabilities, developed with generative AI technology and cutting-edge reinforcement learning," said Bill Magnuson, co-founder and CEO of Braze. We are excited to see BrazeAI™ elevate the strategic role of marketing professionals, who will move away from repetitive campaign creation work to become experience maestros, optimizing every moment of the customer journey with the goal of driving their brands and business objectives, delivering valuable experiences that resonate with consumers' needs and desires. With the acquisition completed, I look forward to leveraging the complementary skills, products, and services that both Braze and OfferFit bring, and I am extremely enthusiastic to officially welcome the OfferFit team.
"OfferFit and Braze complement each other perfectly: companies will be able to leverage the power of our cutting-edge AI decision system, fully integrated with the market's leading customer engagement platform," said George Khachatryan, co-founder and CEO of OfferFit.
Learn more about how Braze and OfferFit's complementary products are delivering positive results for their clients, such as Kayo Sports.here.
