More and more, consumers seek individualized and personalized relationships with brands, from the largest retailers to local neighborhood businesses. Thinking about this,Blip, the conversational intelligence platform that connects brands and consumers in social apps, has just launched Blip Go Personal.The tool allows individual interactions between agents and consumers through WhatsApp, ensuring greater engagement, security and total control for managers.
The solution, unprecedented on the market, is aimed at companies with complex consulting operations, such as the financial, real estate, pharmaceutical, law firm and travel agency sectors, among others, which depend on highly personalized consultative service.
Sergio Passos, CPO (Chief Product Officer) at Blip, explains that, currently, part of these interactions occur through WhatsApp Business or personal numbers of the agents, making supervision and governance by companies more difficult. "With Blip Go Personal, it is possible to monitor all conversations in real time, ensuring transparency, compliance, and more efficient management of interactions between companies and their customers. The solution aims to provide this data visibility, security with the verification seal, and performance, which ultimately results in higher quality, reliability, and engagement in the relationships between the company, agent, and consumer," explains the executive.
Benefits for customers, agents and managers
For the end consumer, the solution provides greater security in interactions, as it ensures that the person is communicating through an official company channel, in addition to enabling a closer and more personalized relationship with the agent. Other benefits include a unique number for each digital agent or partner and increased brand credibility with verified numbers.
In the case of digital agents, Blip Go Personal increases efficiency, customer engagement, and also sales, making the customer relationship and commercial operation more productive. Among the differentiators are automated contact distribution, the same agent contacting the client, a personalized business card, and integration with enterprise systems.
In the case of managers, the solution provides insights in a centralized manner, ensuring broad visibility over operations, enabling strategic monitoring and better control of agent performance. Among the available features are integration with CRM systems, autonomy for creating campaigns, recording conversations conducted on the digital agent's WhatsApp, and detailed dashboards for performance analysis. "Blip Go Personal is available for integration with other Blip solutions or independently," explains Sérgio.
Blip already has three client companies using the new solution. Two of them are large companies in the financial market, in addition to a major trading group in the bed, table, and bath sector.
