More and more, the consumer seeks individualized and personalized relationships with brands, from the largest retailers to neighborhood businesses. Thinking about it, a Blip, conversational intelligence platform that connects brands and consumers in social apps, just launched Blip Go Personal. The tool allows individual interactions between agents and consumers through WhatsApp, ensuring more engagement, security and total control for managers
The solution, unprecedented in the market, is aimed at companies with complex consulting operations, as is the case with the financial sectors, real estate, pharmacist, law firms, travel agencies, among others, that depend on a consultative and hyper-personalized service
Sérgio Passos, CPO (Chief Product Officer) of Blip, explain what, currently, part of these interactions occurs through WhatsApp Business or through the personal numbers of the agents, making supervision and governance by companies more difficult. "With Blip Go Personal, it is possible to monitor all conversations in real time, ensuring transparency, compliance is a more efficient management of the interactions between companies and their customers. The solution comes to provide this visibility of the data, security with the verification and performance seal, which ultimately generates more quality, reliability and engagement in relationships between companies, agent and consumer, explain the executive.
Benefits for customers, agents and managers
For the end consumer, the solution provides more security in interactions, because it ensures that the person is communicating through an official company channel, in addition to allowing a closer and more personalized relationship with the agent. Other benefits include a unique number for each digital agent or partner and greater brand credibility with verified numbers
In the case of digital agents, Blip Go Personal increases efficiency, customer engagement and also sales, making the relationship with the customer and the commercial operation more productive. Among the differentiators, they are the automated distribution of contacts, the contact of the same agent with the client, a personalized business card and integration with business systems
In the case of managers, the solution provides insights in a centralized manner, ensuring broad visibility over operations, allowing for strategic monitoring and better control of agent performance. Among the available resources, they are integrating with CRM systems, autonomy for creating campaigns, record of conversations held on WhatsApp by the digital agent and detailed dashboards for performance analysis. "Blip Go Personal is available for integration with other Blip solutions or independently", explain Sérgio
Blip already has three client companies using the new solution. Two of them are large companies in the financial market, in addition to a large group of trade in the bedding sector, table and bath
