A Bagy, LWSA's virtual store platform, an ecosystem of digital solutions, announces an integration with Performance Max, Google's performance solution. This feature will allow micro and small businesses using Bagy to create and expand their digital marketing campaigns, leveraging Google Ads technology, which automatically optimizes bids and distributes ads across the entire Google network.
The goal of this integration is to empower entrepreneurs to develop more effective campaigns, using artificial intelligence to reach potential customers and boost sales.
“We know that small and medium-sized retailers face a significant challenge in generating visibility for their products in a highly competitive digital market. Integration with Google Ads distributes ads across Google’s entire network of services, from Search to YouTube. This effective reach allows retailers’ products to be seen by the largest possible audience across different platforms,” says Pedro Fonseca, CMO at Bagy.
Through the partnership with Bagy, we are opening another significant channel for entrepreneurs to have simplified access to the Google Performance Max opportunity ecosystem. In addition to product integration, we will invest in training with courses and webinars to help Bagy users utilize the full potential of Google Ads, says Caroline Dalmolin, Google Strategic Partnerships Manager.
Digitalization and the evolution of consumer habits in e-commerce
With an increasingly complex marketing environment, it is not recommended for SMEs to use their budgets, usually limited, based solely on intuition. With the integration, the retailer defines what is important in their strategy, such as budget, business goals, and conversions. Google's AI automation then finds potential clients based on these parameters, delivering the most suitable ad with the best bid to maximize campaign performance.
“With this integration, we hope to solve one of the biggest problems for our retailers, which is being able to do good marketing that yields results, and in a simplified way. We are confident that it can have a very significant impact on revenue for our customers,” concludes Fonseca.
