With the growing concern for sustainability, reverse logistics has become an essential tool for companies seeking to reduce their environmental impact and promote material reuse.
Carlos Tanaka, logistics specialist and founder ofPostalGow, a company operating in the telecommunications logistics segment for over 25 years, this model has gained strength in Brazil, especially in retail, where the high volume of returns and waste requires efficient strategies. "Reverse logistics is not just a compliance issue. It is a strategic opportunity to generate economic and environmental value at the same time," he points out.
The concept consists of the process of collection, reuse, or proper disposal of post-consumer products and waste. According to the Brazilian Association of Logistics (Abralog), the sector has expanded by 18% in the last two years, driven by stricter environmental legislation, such as the National Solid Waste Policy (PNRS), and consumer pressure for sustainable practices.
Companies adapt to the circular economy model
The implementation of reverse logistics has been one of the main ways for companies to adapt to the concept of the circular economy, where discarded materials are reused to prevent waste. A PwC report indicates that 73% of large Brazilian companies already have structured reverse logistics programs, mainly in the electronics, fashion, and food sectors.
In the fashion sector, the reuse of fabrics and the proper disposal of textile waste have been priorities. Large retailers like C&A and Renner have implemented programs for collecting used clothes in physical stores, encouraging material recycling. According to FGV, initiatives like these can reduce operational costs associated with the acquisition of new inputs by up to 20%.
The pressure for sustainable practices does not come only from regulatory standards. According to a survey by Ipsos Institute, 72% of Brazilian consumers consider sustainability a decisive factor when choosing products and brands. The study also indicates that visible reverse logistics practices can increase customer loyalty, especially among the new generations.
"When the customer perceives that the company is committed to product reuse and waste reduction, it creates a positive impact on the brand's image and establishes a competitive advantage," emphasizes Tanaka.
In the electronics sector, component recycling is a strategy that reduces environmental impact and, at the same time, mitigates financial risks associated with environmental sanctions.
Technology is an ally in efficient reverse logistics
Technological advancement has also been essential in optimizing reverse logistics processes. Artificial intelligence tools and IoT (Internet of Things) sensors have helped companies track equipment in real time and forecast return demand, increasing operational efficiency. According to McKinsey data, the application of technology in logistics processes can reduce total operational costs by up to 25%.
PostalGow, for example, uses dynamic routing algorithms to optimize equipment collection. "The combination of technology and sustainability is the natural path for companies that wish to grow responsibly," highlights Tanaka. The company has also adopted practices aligned with ESG (environmental, social, and governance) criteria, ensuring that all stages of the process meet the required environmental standards.
Although the progress is evident, the implementation of a structured reverse logistics still faces challenges, such as the lack of adequate infrastructure in some regions and the need for high initial investments. "The financial return of reverse logistics is clear, but many companies still hesitate to adopt these practices due to initial costs," explains Tanaka.
However, the prospects are positive. A study by the International Finance Corporation (IFC) indicates that by 2030, the global circular economy market could reach $4.5 trillion, driven by the adoption of sustainability practices. In Brazil, the reverse logistics sector is expected to grow by an average of 15% per year, following the expansion of government and private programs aimed at the green economy.
For Tanaka, the key lies in the combination of technology, innovation, and environmental responsibility. "Companies that manage to integrate these three pillars will be ahead in building a sustainable and profitable business model," concludes the specialist.
