A bank that operates through voice, text, or image commands and is powered by artificial intelligence. This is Max's proposal, a new Brazilian payment institution that is entering the market with the ambition to change the way people relate to money. The digital bank is 100% operated by generative AI, from the first contact with the customer to service, support, and account management decisions.
Developed by the founders of Appmax, a fintech specializing in payment solutions for e-commerce and digital businesses, Max is born with its own identity and purpose. According to the co-founder and vice president of New Business at the company, Betina Wecker, the project is more than an expansion. "We are going beyond the traditional logic of digital banks to break with the model we are used to. Max is not just a bank with an incremental AI improvement; it is a banking experience built from AI, with fluidity and personalization," says Betina.
Max allows you to open accounts, make payments and transfers, and access support within the bank's app, which operates in an unprecedented format without any buttons. Additionally, the bank will also have integration with WhatsApp and voice assistants like Siri. "All operations can be performed through messages, audio, or images. The system's artificial intelligence understands natural language and learns from the customer's behavior to anticipate demands, suggest actions, and optimize routines," explains Betina.
The vice president of Appmax emphasizes that the app will eliminate the multiple steps and menus of traditional banks. "Technology is no longer a differentiator. What matters now is how it is used to serve people. Instead of offering a showcase of generic products, Max will operate conversationally, making investment recommendations and even purchases based on each individual's profile," he highlights.
Robust structure
Max is born operating as a payment institution authorized by the Central Bank, with its own regulatory framework and robust infrastructure. In the first phase, the bank will be exclusively available to Appmax's customer base, with a strong focus on digital entrepreneurs and invitees.
With native integration with the payment platform, Max will facilitate the financial management of sellers and entrepreneurs.According to Betina, the goal is to offer a unified experience, allowing the entrepreneur to manage, in a single environment, both payment processing and their finances and cash flow.
Additionally, the partners' websites of Appmax will be automatically integrated into the bank's application. With this, Max users will be able to shop on these e-commerce sites, using the app or through WhatsApp. "I can ask Max to make a purchase for me. For example: Max, buy these pants. Thus, this project consolidates Appmax as a company that operates across the entire payments chain, with solutions ranging from checkout and anti-fraud to digital accounts, focusing on efficiency, control, and performance for digital businesses," he adds.
The second phase foresees a gradual opening to the general public through a waiting list.
Despite the shared origin, Max has its own brand and domain.max.com.br) and a functioning logic that positions it as a new player in the financial market.
Max is a revolution!! Congratulations on the post.