Customer loyalty has become essential for companies that want to build lasting relationships with their consumers. In addition to possibilities such as media boosting and communication strategies, loyalty apps are revolutionizing these relationships by offering exclusive benefits and promoting constant engagement with brands.
According to the Commerce Survey conducted by FGV Ibre (Brazilian Institute of Economics of Fundação Getulio Vargas), in the third quarter of 2023, Brazilian trade achieved 15,1% of your total sales revenue through digital channels, like sites, applications, emails and other tools. This percentage represents the largest share of online commerce since the second quarter of 2021, when he turned 21,2% in a scenario influenced by restrictions on the operation of physical stores during the Covid-19 pandemic.
According toRafael Franco, CEO ofAlphacode, company responsible for the development of applications for brands like Habibs, Madero and TV Band, these apps turn every interaction into an opportunity to reinforce customer loyalty, allowing the shopping experience to be more than just a simple transaction. "When a person downloads the brand's app", she has already made an extra effort and shows that she wants to spend time with that company, what facilitates loyalty through these platforms, explain.
In Alphacode, for example, some companies seek effective ways to apply technology to improve customer experience. "Innovation and digital strategies are a recipe that works when well directed". In this aspect, loyalty apps are, in fact, an essential part of creating a trust bond between consumer and company, complete the specialist.
How technology supports loyalty
The relationship generated by the apps ensures that consumers not only return, but also that they recommend the brand to other people. From there, customer loyalty brings clear benefits. "Besides being more economical to retain customers instead of acquiring", companies achieve greater cash flow predictability and create a base of engaged consumers, ready to interact continuously, says Rafael
Among the most popular formats of loyalty programs is cashback, miles, in addition to software and loyalty cards. All these possibilities share the same goal: to keep the customer satisfied and engaged.
As more companies adopt these strategies, it is clear that customer loyalty is a key piece for sustainable success in the market. Technology is a fundamental ally in delivering a personalized and efficient shopping experience. In Alphacode, for example, we are committed to creating solutions that transform the consumer journey and strengthen the relationship with brands, declare
A tool that stands out in this scenario is AJFans, developed by Alphacode. With an impressive rating of 4.8 stars in the App Store, the app offers discount coupons, loyalty points and other benefits that are redefining the way consumers relate to brands. "The secret to the success of these apps is", justly, how they facilitate the buying journey and strengthen the connection with customers, finalizes.
