Customer loyalty has become essential for companies aiming to build lasting relationships with their consumers. In addition to possibilities such as media boosting and communication strategies, loyalty apps are revolutionizing these relationships by offering exclusive benefits and promoting constant engagement with brands.
According to the Trade Survey conducted by FGV Ibre (Brazilian Institute of Economics of the Getulio Vargas Foundation), in the third quarter of 2023, Brazilian commerce obtained 15.1% of its total sales revenue through digital channels such as websites, apps, emails, and other tools. This percentage represents the highest participation of online commerce since the second quarter of 2021, when it reached 21.2% in a scenario influenced by restrictions on the operation of physical stores during the Covid-19 pandemic.
According toRafael Franco, CEO yesAlphacode, company responsible for developing apps for brands like Habibs, Madero, and TV Band, these apps turn each interaction into an opportunity to reinforce customer loyalty, allowing the shopping experience to be more than just a simple transaction. "When a person downloads the brand's app, they have already made an extra effort and show that they want to spend time with that company, which facilitates loyalty through these platforms," he explains.
At Alphacode, for example, some companies seek effective ways to apply technology to improve the customer experience. "Innovation and digital strategies are a recipe that works when well targeted. In this regard, loyalty apps are indeed an essential part of creating a trust bond between consumer and company," completes the specialist.
How technology supports loyalty
The relationship generated by the apps ensures that consumers not only return but also recommend the brand to others. From then on, loyalty brings clear benefits. "In addition to being more cost-effective to retain customers rather than acquire them, companies achieve greater cash flow predictability and build a base of engaged consumers, ready to interact continuously," says Rafael.
Among the most popular loyalty program formats are cashback, miles, as well as loyalty software and cards. All these possibilities share the same goal: to keep the customer satisfied and engaged.
As more companies adopt these strategies, it becomes clear that loyalty is a key piece for sustainable success in the market. "Technology is a key ally in delivering a personalized and efficient shopping experience. At Alphacode, for example, we are committed to creating solutions that transform the consumer's journey and strengthen the relationship with brands," he declares.
A tool that stands out in this scenario is AJFans, developed by Alphacode. With an impressive 4.8-star rating on the App Store, the app offers discount coupons, loyalty points, and other benefits that are redefining the way consumers interact with brands. "The secret to the success of these apps lies precisely in how they make the shopping journey easier and strengthen the connection with customers," he concludes.
