Americanas announced on Tuesday (7/2) that it will integrate the platforms of the brands Shoptime and Submarino into its main marketplace, Americanas.com. The news, initially published by journalist Lauro Jardim's column in O Globo, was confirmed by the company in an official statement.
According to Americanas, the decision aims to strengthen its digital presence by focusing efforts on the main brand. The company states that this change will make the operation "more agile, profitable, and efficient," aligning with its transformation plan and strategic focus.
In a press release, the company highlighted that the integration “accelerates its transformation plan and focus, offering new possibilities for customers, partners, suppliers, shareholders and investors”.
The platform unification is scheduled to begin on July 15, as communicated to sellers in an internal notice obtained by PEGN. The company emphasizes that this measure aims to "strengthen" e-commerce based on the "brand that is part of the growth strategy."
Recent data indicated that the Americanas ecosystem had approximately 150,000 registered sellers, of which 50,000 were considered active. The integration of the platforms represents a significant change in Americanas' digital operating structure, consolidating its brands under a single marketplace.
This move comes at a crucial time for Americanas, which is seeking to restructure its operations and regain market confidence after recent financial and corporate challenges.
