More than 80% of the participants in Bora Zé have successfully re-entered the formal job market within 180 days of completing the program, created in 2023, in an initiative led by Ambev and Zé Delivery, your beverage delivery platform, that is present in 714 Brazilian cities. The Bora initiative, productive inclusion platform of the company, is focused on this segment of the population, as well as their families, offering opportunities for financial empowerment, professionalization and connections within the Ambev ecosystem, in addition to offering scholarships for supplementary elementary and high school education.
The educational and employability benefits of Bora Zé, that operates throughout the country, have already impacted more than two thousand people directly and indirectly. The partnership with Generation Brazil, global NGO for education for work, and the companies Analytica Ensino and Eduk, that operate in the formal education and online courses segment, drive the generation of new perspectives for the participants, like Daniela Oliveira, 31, one of the students from Bora Zé. She says she learned about the initiative through her husband, who worked as a delivery person for Zé Delivery. "I became interested in the project and the proposal that", with psychological support and benefits, were essential for my education. Due to my daughter's school adaptation, I was afraid of being able to contribute and continue in the project, but all the support and care they had for us made their concern for the participants clear. Today, I achieved my goal and I am working at BEES, tell her, that was hired by the company's B2B platform.
One of the pillars of Bora Zé is connection, therefore, delivery people and families with a complete high school education will also have access to a monthly knowledge pathway to connect them with job openings within the Ambev ecosystem, in the sales areas, retail, commercial and logistics. For delivery workers who do not have a complete high school education, the project offers free supplementary education scholarships where immediately after completion, the person is automatically connected to the knowledge trail for the job market. "With Bora, we are not just opening doors for our ecosystem, we are bringing more people into the circle and, together, we are creating opportunities with a real positive impact for the entire society, comments Carlos Pignatari, Director of Social Impact at Ambev.
Participants must be over 18 years old. Interested parties can register throughsite
