Consumer Week, celebrated annually with Consumer Day (March 15), has established itself as a significant date for Brazilian retail, being considered the "Black Friday" of the first semester. In the overall Brazilian e-commerce, sales increased by 13.9% compared to the previous year during the 2024 Consumer Week.according to data from Neotrust. And according to the Brazilian Electronic Commerce Association (ABComm), the projection is that revenue will reach R$224.7 billion in 2025.
At the same time, theconsumer trends for 2025 indicate that consumers are more cautious, prioritizing experiences and seeking more economical alternatives. Furthermore, there is a growing demand for ease of payment and quick deliveries, as declared by 37% of the respondents.Ecglobal in study of consumer trends for 2025. Another piece of data from the same survey shows that 88% of those surveyed consider technology to be an ally when shopping.
Aware of this scenario, theIn the meantime, an online marketplace application and reference in ultra-fast deliveries, presents its special campaign forConsumer Week 2025: “You clicked, you won Daki”Every day, users who access the app receive a mysterious gift, which can be a discount of R$ 5.00 to R$ 20.00 off, 5% to 10% cashback, or special offers on selected products and free shipping. The initiative aims to meet the new demands of consumers by offering exclusive flash sales, progressive discounts, and personalized benefits.
“Our campaign was developed to meet consumer expectations and keep up with trends, made for those looking for agility and personalized offers. We want to provide a unique shopping experience during Consumer Week, reinforcing our commitment to customer satisfaction and loyalty,” says Felipe Carlo, Daki’s Marketing Director.
With a good projection for this year, aIbevar survey – FIA Business Schoolshows that the first quarter of 2025 will be better than the same period last year, with a 3.42% increase in purchases and expansion across all categories in the IBGE classification.
With the campaign, the company aims not only to boost its sales but also to positively contribute to retail performance during the Consumer Week 2025. "This year we expect a 40% growth compared to last year, reinforcing our growth path with profitability," declares Carlo. "We are introducing this 'Mystery Gift' dynamic, betting on gamification and engagement, as well as even more personalized discounts. We believe this strategy will help boost sales and further strengthen customer loyalty, making the shopping experience more dynamic and rewarding," he concludes.
About a minute
Daki is a complete 100% digital marketplace app with its own stock, enabling speed and efficiency from product selection to delivery, ensuring the best shopping experience and fulfilling its mission to deliver a complete market in minutes. Founded in January 2021 by Rafael Vasto, Alex Bretzner, and Rodrigo Maroja, Daki, a pioneer in ultra-fast deliveries in Brazil, operates in a model ofdark stores, that is, small urban distribution centers closed to the public, with a delivery radius reduced to a few kilometers.
With approximately 5,000 products, including grocery, fresh produce, meats & frozen foods, bakery, beverages, home & cleaning, personal care, baby, and even pet products, Daki operates and serves in São Paulo, Santos, ABC Paulista, Osasco, Guarulhos, and Belo Horizonte, and already has more than 1,000 employees. After 10 months of operation, in its second round of investments, the company was valued at 1.2 billion dollars, becoming the fastest unicorn in the Americas.
