Consumer Week, celebrated annually with Consumer Day (March 15) has become a significant date for Brazilian retail, being considered the "Black Friday" of the first half. In Brazilian e-commerce as a whole, sales grew 13,9% compared to the previous year, during Consumer Week of 2024, according to data from Neotrust. According to the Brazilian Electronic Commerce Association (ABComm), the projection is that revenue will reach R$ 224,7 billion in 2025.
Parallely, asconsumer trends for 2025 indicate that consumers are more cautious, prioritizing experiences and seeking more economical alternatives. Furthermore, there is a growing demand for ease at the time of payment and speed in deliveries, as declared by 37% of the respondents by theEcglobal in study of consumer trends for 2025. Another piece of data from the same survey shows that 88% of respondents consider technology an ally when it comes to shopping
Pay attention to this scenario, a In the meantime, online marketplace app and a reference in ultra-fast deliveries, presents its special campaign for theConsumer Week 2025: "Clicked, won Daki. Every day, users who access the app receive a mysterious gift, that can be a discount of R$ 5,00 up to R$ 20,00 off, cashback of 5% to 10% or special offers on selected products and free shipping. The initiative aims to meet the new demands of consumers, offering exclusive flash deals, progressive discounts and personalized benefits
"Our campaign was developed to meet consumer expectations and keep up with trends", made for those seeking agility and personalized offers. We want to provide a unique shopping experience during Consumer Week, reinforcing our commitment to customer satisfaction and loyalty, says Felipe Carlo, Marketing Director of Daki
With a good projection for this year, oneIbevar survey – FIA Business Schoolshows that the first quarter of 2025 will be better compared to the same period last year, with an increase of 3,42% in purchases and expansion for all categories in the IBGE classification.
With the campaign, the company expects to not only boost its sales, but also contribute positively to the retail performance during Consumer Week 2025. "This year we expect a growth of 40% compared to last year", reinforcing our path of growth with profitability, declares Carlo. "We are bringing this 'Mysterious Gift' dynamic", betting on gamification and engagement, in addition to even more personalized discounts. We believe that this strategy will help boost sales and further strengthen customer loyalty, making the shopping experience more dynamic and rewarding, finish it
About a minute
Daki is a complete 100% digital marketplace app with its own inventory, enabling agility and efficiency from product selection to delivery, ensuring the best shopping experience and fulfilling its mission of delivering a complete market in minutes. Founded in January 2021 by Rafael Vasto, Alex Bretzner and Rodrigo Maroja, a Daki, pioneer in ultra-fast deliveries in Brazil, works in a model ofdark stores, that is, small urban distribution centers closed to the public, with a reduced delivery radius of a few kilometers
With about 5.000 products, that include: grocery store, fresh produce, meats & frozen foods, bakery, drinks, house & cleaning, personal care, baby and even products for pets, a Daki operates and serves in São Paulo, Santos, ABC Paulista, Osasco, Guarulhos, and in Belo Horizonte, and already has more than 1.000 collaborators. After 10 months of operation, in its second investment contribution, the company became worth 1.2 billion dollars, becoming the fastest unicorn in the Americas
