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Food and beverages are among the most sought after items on Consumer Day

E-Commerce Uptate
By E-Commerce Uptate

With the rise in inflation, food and beverages are already among the most sought after products in the promotions of Consumer Day, on March 15, points out a survey conducted by the platforms Bling (ERP), Tray (e-commerce) and Octadesk (service), belonging to the LWSA. However, smartphones, electronics, fashion and beauty still lead the list of preference of buyers. 

With advantageous discounts that attract buyers, consumer week has become an increasingly strategic date for retail. According to Thiago Mazeto, director of Tray, Consumer Week has gained importance in recent years as the first event of the year that allows a leverage in retail sales. “At the beginning of the year, the consumer has that hangover of holiday season and with the commitments of the beginning of the year as IPVA, IPTU and school supplies and this, of course, affects sales for some sectors. With Consumer Day we have a kind of Black Friday of the beginning of the year that allows the advancement in sales, explains”. 

Online SMEs, which operate through the Tray and Bling platforms, had an increase of 18.3% in sales in March 2024, compared to the same period in 2023. “Esse is a strategic moment for the entrepreneur to leverage sales, but it is essential that planning begins before. Consumer Day, as well as other seasonal dates of trade, requires careful preparation to make the most of the sales potential”, evaluates Marcelo Navarini, director of Bling.

In March last year, the freight platform, Best Shipping, recorded a volume of 1.8 million orders sent by entrepreneurs. 

Check out the most purchased products in the period: 

  • Appliances 2 Gelators, stoves and washing machines;
  • Electronics : smartphones, notebooks and televisions;
  • Clothing, footwear and accessories 2 Clothes, bags, jewelry and watches;
  • Food & beverage;
  • Pharmacy, beauty and perfumery items 2 Cosmetics, perfumes and personal care products.

Online shopping gains space and requires adaptation of retail

Another survey, Octadesk's CX Trends 2025, highlights that 77% of Brazilian consumers prefer to buy online, while the preference for physical stores fell 3 percentage points compared to last year, staying at 64%.

The CX Trends 2025 survey reveals that, in addition to practicality, factors such as free shipping (62%), product quality (56%) and competitive price (53%) are decisive for the choice of the purchase channel. The main means of acquisition include online stores (68%), marketplaces (66%), WhatsApp (30%) and Instagram (28%).

In addition, the personalization of the shopping experience has played an essential role.Six out of ten consumers say that personalization and artificial intelligence influence their purchasing decisions.“Today, in addition to quality or efficiency, the consumer wants an experience that understands and connects to their needs. Technology should be used as an ally to enhance human service, not replace it”, highlights Rodrigo Ricco, founder and general director of Octadesk.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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