The way companies allocate their investments can determine their growth or stagnation — not only in finances but also in human resources. And AI has been the main highlight when it comes to investment. A study by McKinsey showed that 72% of companies worldwide have already adopted the technology. But how can this bet impact the allocation of human resources?
When AI takes over repetitive tasks, for example, it transforms professionals' routines, allowing them to become protagonists in areas of greater impact. In other words: instead of "wasting time" on operational activities, they can focus on strategic decisions that truly shape the company's future. Thus, recruiters favor thereskilling— process of acquiring new skills to perform a different role or occupation — and theupskilling- the qualification. This process can also renew an employee's motivation.
Although it seems simple, understanding which direction resources should lean towards, now that it is possible to rely on AI assistance, has become the market's big move. "We should see technology not only as an automation tool but also as a key to transforming the role of the professional," analyzes Carlos Sena, founder of theAIDAa Generative Artificial Intelligence (GenAI) platform focused on deciphering the Voice of the Customer.
The executive argues that this approach not only optimizes the use of capital but also maximizes the ability to identify and explore potentials within the teams themselves. "Imagine freeing these teams and directing them to strategic areas. Instead of monitoring calls or tabulating data manually, these people could focus on tactical initiatives, such as creating expansion plans. In some companies, this move is already a reality," explains Sena.
A global Google Cloud survey shows that 74% of companies that have adopted generative AI are already seeing significant returns on investment. The same survey also showed that 45% of them saw employee productivity double. "The change of route is that, by automating some tasks, we can reallocate and reinvent talent, positioning them where they can contribute more and better to the business, in addition to driving innovation," concludes Carlos.
