Brazil is the fifth largest social media market in the world – more than 84% of the population uses social media daily, according to data from Statista. In this scenario, WhatsApp stands out as one of the main daily use applications for Brazilians. The ease of use, immediate communication, low cost and high accessibility for businesses of all sizes make the app a powerful tool for both companies and consumers
"Companies that adopt WhatsApp are able to not only increase their sales, but also to establish stronger relationships with their customers, explain Cristian Medeiros, CTO of Clicksign – electronic signature company that materializes relationships between people and businesses in the digital environment. "The integration of applications and systems with the platform results in more efficient communication focused on the consumer experience", comment
Thinking of assisting organizations in their digital transformation journey, here are 5 tools that help companies enhance their business through the app
1- Response automation
There are several automation tools that allow for the optimization of processes in managing WhatsApp Business. Among them, are those that enable better contact with customers, how to use chatbot for large-scale customer service. With this type of resource, it is possible to have instant communication using automated standardized responses
Furthermore, there is also the possibility of generating statistical data from the shipments (how many messages were delivered and read) and what the main responses from customers were (questions, praises and complaints. This type of tool, as theSendPulse – enables categorizing customer groups according to their purchase profile and creating more targeted and effective strategies.
2- Creation of arts
Features likeCanvaorDesignerhelp in creating posts, banners and graphic pieces for promotion on social media and WhatsApp. All of this without needing in-depth knowledge of design
When developing the content, using high-resolution and attractive images helps motivate the customer to get in touch. After creating the pieces for publication, combining this strategy with automation and sharing the images with interest-segmented groups can further impact consumers.
3 – Contractual agreements
The oil via WhatsApp refers to the process of obtaining a confirmation, approval or formal consent for a service, product or term. This acceptance method is becoming increasingly popular among companies and consumers due to its convenience, efficiency and widespread adoption of the app as a communication tool between companies and customers
The functionality expands the sender's choices, allowing the signer to have a simpler experience, through an app that is commonly used in your daily life. It also offers a high level of security and legal compliance, especially if integrated with solutions that ensure user authentication and end-to-end encryption, how it goesClicksign.
Furthermore, the response time for an acceptance via WhatsApp tends to be much faster compared to conventional methods, such as email or physical correspondence, factor that accelerates business volume
4- Mass shooting
Just like chatbot automations, it is possible to enhance communication through the use of mass messaging. In summary, these applications distribute via WhatsApp the marketing campaigns of the products or services offered by your business. In other words, your client list will receive promotions, information and news through instant messages
This type of communication campaign can be done using texts, videos, audios and images. The great advantage, in this case, it is the possibility of promoting your business on a large scale, with reduced effort. One of the most well-known platforms with this function is theZenvia.
5- Integration with social networks
There are programs, as theWhatsite, that create a link to your WhatsApp integrated with your channels on social media. This facilitates customer contact with the support team. This not only speeds up communication, but also increases accessibility, allowing customers to get in touch quickly and conveniently, be it to ask questions, solve problems or even make requests directly through the app. This integration is a strategy for companies looking to offer solutions more quickly
