Brazil is the fifth largest social media market in the world – more than 84% of the population uses social media daily, according to Statista data. In this scenario, WhatsApp stands out as one of the main daily-use apps for Brazilians. The ease of use, immediate communication, low cost, and high accessibility for businesses of all sizes make the app a powerful tool for both companies and consumers.
“Companies that adopt WhatsApp are able to not only increase their sales, but also establish stronger relationships with their customers,” explains Cristian Medeiros, CTO at Clicksign- electronic signature company that materializes relationships between people and businesses in the digital environment. "The integration of applications and systems with the platform results in more efficient communication focused on the consumer experience," he comments.
Thinking about helping organizations on their digital transformation journey, here are 5 tools that help companies boost their business through the app:
1- Response automation
There are several automation tools that enable process optimization in managing WhatsApp Business. Among them are those that enable better contact with customers, such as the use of chatbots for large-scale service. With this type of resource, it is possible to make instant communication using automated standardized responses.
Additionally, there is also the possibility of generating statistical data on the sends (how many messages were delivered and read) and identifying the main responses from customers (questions, compliments, and complaints). This type of tool, like theSendPulse- enables categorizing customer groups according to purchasing profiles and creating more targeted and effective strategies.
2- Creation of arts
Features likeCanvaorDesignerThey assist in creating posts, banners, and graphic pieces for promotion on social media and WhatsApp. All of this without the need for in-depth design knowledge.
When developing content, using high-resolution and attractive images helps motivate the client to get in touch. After creating the pieces for publication, combining this strategy with automations and sharing the images with interest-segmented groups can further impact consumers.
3 – Contractual agreements
Oil via WhatsApp refers to the process of obtaining a confirmation, approval, or formal consent for a service, product, or term. This acceptance method is increasingly popular among companies and consumers due to its convenience, efficiency, and widespread adoption of the app as a communication tool between businesses and customers.
The functionality expands the sender's choices, allowing the signatory to have a simpler experience through an application that is commonly used in their daily life. It also offers a high level of security and legal compliance, especially when integrated with solutions that ensure user authentication and end-to-end encryption, such as those fromClicksign.
Furthermore, the response time for an acceptance via WhatsApp tends to be much faster compared to conventional methods such as email or physical correspondence, a factor that accelerates business volume.
4- Mass shooting
Just like chatbot automations, it is possible to enhance communication through the use of mass broadcasts. In short, these applications distribute marketing campaigns of the products or services offered by your business via WhatsApp. In other words, your client list will receive promotions, information, and news through instant messages.
This type of communication campaign can be done using texts, videos, audios, and images. The great advantage, in this case, is the possibility of promoting your business on a large scale with minimal effort. One of the most well-known platforms with this function is theZenvia.
5- Integration with social networks
There are programs, such asWhatsite, which create a link to your WhatsApp integrated with your social media channels. This makes it easier for customers to contact the support team. This not only streamlines communication but also enhances accessibility, allowing customers to get in touch quickly and conveniently, whether to ask questions, resolve issues, or even place orders directly through the app. This integration is a strategy for companies seeking to offer solutions more quickly.
