E-commerce is expected to generate R$ 224,7 billion in 2025, with a growth of 10%, according to ABComm. That's why, it is crucial to retain consumers with convenience, efficient deliveries and logistical integration to a management software, what reduces failures, improves the shopping experience and gives more control of the work to the entrepreneur.
The product marketing director of Omie, cloud management platform (ERP), José Adriano Vendemiatti, list the main problems that can be avoided with system integration — a feature that allows the entrepreneur to access, directly through the software, services from other companies, how the logistics partners
1 – Lack of agility and high operational costs
The lack of automation implies inefficient processes and increased operational costs. The integration of the ERP with the logistics service allows for the scheduling of product deliveries directly through the system, simplifying processes and ensuring more agility. Companies can manage logistics expenses more efficiently, providing a more accessible and competitive service.
"It is also possible to obtain a freight quote", hire the logistics service — with automatic filling of the value in the sales order —, issue the shipping label and track the delivery at all stages of the journey, explain Vendemiatti
2- Incorrect and delayed delivery
The shipping time impacts the purchase decision of 53% of consumers, as indicated by the Opinion Box survey. The director warns that the lack of an integrated system may compromise this choice and lead to failures in order processing, resulting in delays. With an ERP linked to logistics, entrepreneurs can monitor all sales on a single platform and check the delivery route with constant updates
Furthermore, the absence of a digitized management can lead to manual errors. Integration ensures greater accuracy in processing, ensuring that each customer receives exactly what they purchased
3- Tracking difficultyVendemiatti highlights that, without an automated system, customers may have difficulties tracking their orders. The synchronization between ERP and logistics allows for automatic updates on the status of orders, providing more transparency and trust to the consumer
4- Lack of inventory controlAn efficient inventory management is essential to increase sales and enhance the shopping experience. Among the advantages, are the reduction of waste, control of entry and exit of products and the identification of best-selling items. The lack of communication between distribution and volume can cause shortages or excess of goods. With an integrated ERP, it is possible to monitor storage in real time, avoiding unavailability or loss
5- Tax errors and in the issuance of invoicesIssuing invoices manually increases the risk of errors and can result in penalties. With automation, the issuance of documents occurs securely and within regulations, ensuring compliance with current legislation
Thus, for the entrepreneur who operates in e-commerce, invest in an integrated platform, like an ERP, it's not just a choice, but a strategic necessity. Concluding, automation and integration between management systems result in greater control over the business, a more satisfying shopping experience for the consumer and, consequently, in the sustainable growth of the company, the director of Omie concludes
