E-commerce is expected to generate R$ 224.7 billion in revenue in 2025, with a 10% growth, according to ABComm. Therefore, it is crucial to retain customers through convenience, efficient deliveries, and logistics integration with management software, which reduces errors, improves the shopping experience, and gives the entrepreneur more control over the work.
The product marketing director at Omie, a cloud-based management platform (ERP), José Adriano Vendemiatti, lists the main problems that can be avoided with systems integration — a feature that allows entrepreneurs to access, directly through the software, services from other companies, such as logistics partners.
1 – Lack of agility and high operating costs
Lack of automation leads to inefficient processes and increased operational costs. The integration of the ERP with the logistics service enables scheduling product deliveries directly through the system, simplifying processes and ensuring greater agility. Companies can manage logistics expenses more efficiently, providing a more affordable and competitive service.
“It is also possible to obtain a freight quote, hire the logistics service — with the value automatically filled in on the sales order —, issue the shipping label and track the delivery at every stage of the journey,” explains Vendemiatti.
2- Incorrect and delayed delivery
The shipping deadline impacts the purchase decision of 53% of consumers, according to Opinion Box's survey. The director warns that the lack of an integrated system can compromise this choice and cause failures in order processing, resulting in delays. With an ERP linked to logistics, entrepreneurs can monitor all sales on a single platform and track delivery routes with real-time updates.
Furthermore, the lack of digitized management can lead to manual errors. The integration ensures greater processing accuracy, guaranteeing that each customer receives exactly what they purchased.
3- Difficulty in trackingVendemiatti highlights that, without an automated system, customers may have difficulty tracking their orders. The synchronization between ERP and logistics allows automatic updates on order status, providing more transparency and trust to the consumer.
4- Lack of inventory controlEfficient inventory management is essential to increase sales and enhance the shopping experience. Among the advantages are waste reduction, control of product entry and exit, and identification of the best-selling items. Lack of communication between distribution and volume can cause stockouts or excess merchandise. With an integrated ERP, it is possible to monitor storage in real time, preventing unavailability or loss.
5- Tax errors and errors in issuing invoicesManually issuing invoices increases the risk of errors and may result in penalties. With automation, document issuance occurs securely and within regulations, ensuring compliance with current legislation.
Thus, for the entrepreneur operating in e-commerce, investing in an integrated platform, such as an ERP, is not just a choice but a strategic necessity. "In conclusion, automation and integration between management systems result in greater control over the business, a more satisfying shopping experience for the consumer, and consequently, sustainable growth for the company," concludes the Omie director.
