The number of entrepreneurs in Brazil in 2023 was 90 million, it is what a survey conducted by the Global Entrepreneurship Monitor shows – GEM, carried out by Sebrae in partnership with the National Association of Studies in Entrepreneurship and Small Business Management (Anegepe).Investing in an innovative business model can be an excellent way to stand out in the competitive market. Explore the two-in-one store format, where two distinct operations are combined under a single management and in the same space, it can be a great differentiator an intelligent bet to attract customers, comment Vanessa Vilela, CEO of Kapeh Cosmetics and Specialty Coffees
A CEO prepared five tips for those who want to start a business in this format, check
Research and planning:it is important to conduct a detailed market research, identifying whether there is sufficient demand for both activities that will be implemented on site. Understand the consumer profile, your needs and preferences. Also investigate the competition, to assess how you can stand out, comment Vilela.
Synergy between businesses:ensure that the two activities have natural synergy and can complement each other, to have options that share a similar target audience, tend to benefit more from this strategy. "An example is what we did with Kapeh, that combines a complete coffee shop and a store of natural coffee-based cosmetics, says the CEO of the brand.
Training:have a team that believes in and understands your products and services, this is a golden tip to captivate the customer. Invest in training to provide technical skills, training the specific skills of both operations.
Develop your emotional intelligence:to undertake it is necessary to be prepared to deal with pressure, this ensures sustainable business growth. The ability to recognize, understand and manage one's own emotions and those of others, can significantly improve leadership and decision-making
Be flexible and adaptable:the market is constantly changing, be open to adjusting your business strategy based on feedback from customers and your employees.
