The Customers Day15 September is an opportunity for companies to strengthen their relationship with their consumers and boost sales. With the date gaining more and more relevance in the retail calendar, businesses of different sizes seek strategies to attract, engage and retain their customers.
Among the strategies most used by retailers are the customization of offers. Knowing the profile of consumers and segmenting the audience based on their preferences and buying habits can increase the chances of conversion. Fernanda Clarkson, CEO of SuperFrete, recommends the adoption of some specific strategies, such as:
- Free shipping offers and exclusive discounts: Shipping is one of the most important factors in the decision to buy online. Free or exclusive discounts on shipping during Customer Day can be a great differential to attract consumers.
- Partnerships with logistics platforms: Fernanda points out that for small companies, having partner platforms such as SuperFrete to simplify freight management can be a great differential. “By simplifying shipments and reducing freight cost by up to 80%, companies can offer better delivery conditions and increase their conversion rate,”.
- Targeted Marketing Campaigns: Using targeted digital marketing campaigns can help the company reach its target audience more effectively.“Invest in targeted social media ads and email marketing with personalized offers are tactics that generate good results,” recommends.
- Betting on Customer Experience: Clarkson highlights the importance of providing a good shopping experience.“In addition to offering good prices and delivery conditions, it is essential to ensure that the buying journey is intuitive and enjoyable. An efficient service and a simplified purchasing process can increase the chances of the customer returning.”
- Loyalty and Rewards Programs: Creating loyalty programs that reward repeat customers can also be an effective strategy.“Customers like to feel valued. Offering reward points, discounts on future purchases, or early access to new collections can encourage new purchases and increase retention,” explains.
Successful case: Atelier Maiana Rodrigues
An example of how these strategies can drive results is the case of Atelier Maiana Rodrigues. The artisan, who already has more than 400 thousand followers in the profile of her business, started selling pieces over the internet to generate extra income and today already sends her exclusive products even abroad.
Since the beginning of her business, Maiana has the support of SuperFrete in sending its products. The platform, which was indicated by another artisan, facilitates the routine of shipments, with the agility of generating the shipping labels by mobile phone or computer without leaving home, in addition to allowing a much cheaper freight for its customers.
Thus, Maiana has more time to dedicate to creating new pieces, strategies and valuable content, which not only boost her business, but also inspire thousands of other women who also have crochet and crafts as a source of income. Experts recommend that to enjoy the Day of Customers, companies should plan their actions in advance, segment the public well and use various channels to communicate the offers.
