Perigot brings pet shop care into homes and strengthens retail presence

The care that begins at the pet shop now continues at home. With the campaign “The Perigot experience you love, now within your reach,” the benchmark brand in cosmetics and hygiene products for pets takes a strategic step towards the end consumer, without renouncing the technical excellence that has made it renowned among industry professionals. 

Perigot's proposal is to transform professional care into part of the affectionate routine between owners and animals, creating a bridge between the technical touch and the gesture of care. The brand aims to be present not only during grooming moments but also in small daily interactions, when the bond is strengthened and care becomes natural. The campaign reinforces that those who love, care for, and those who care for, choose Perigot. 

With fragrances, textures, and formulas developed to bring the professional standard home, the Ready-to-Use line prolongs the effects of the bath and maintains well-being between intervals. The portfolio includes Watermelon Shampoo and Conditioner 250ml, Goat's Milk Dry Bath 150ml, and Watermelon Cologne 60ml, products designed to combine performance and practicality in daily life. 

The 360° strategy involves digital activations and partnerships with influencers, reinforcing Perigot's positioning and bringing the brand closer to the end consumer. On social media, the campaign will be executed through behind-the-scenes production and content showcasing the concept of care continuity between the pet shop and home, while partner pet shops receive experiential materials and displays that present the campaign's proposal. 

With this expansion, Perigot increases its retail presence and strengthens its direct relationship with the public, maintaining its commitment to innovation, quality, and sensory experience. The professional care that has always been part of the brand's history now extends to the daily lives of owners, because care does not end at bath time—it continues at home, every day.