The care that begins at the pet shop now continues at home, with the campaign "The Perigot experience you love, now within your reach." The leading brand in cosmetics and hygiene products for pets takes a strategic step towards the end consumer, without renouncing the technical excellence that has made it famous among professionals in the sector.
Perigot's proposal is to transform professional care into part of the affectionate routine between pet owners and animals, creating a bridge between technical skill and gestures of affection. The brand wants to be present not only during bathing and grooming, but also in small daily interactions, when the bond strengthens and care becomes natural. The campaign reinforces that those who love, care, and those who care, choose Perigot.
With fragrances, textures, and formulas developed to bring professional standards to your home, the Ready-to-Use line prolongs the effects of your bath and maintains well-being between showers. The portfolio includes Watermelon Shampoo and Conditioner 250ml, Goat Milk Dry Bath 150ml, and Watermelon Cologne 60ml, products designed to combine performance and practicality in everyday life.
The 360° strategy involves digital activations and partnerships with influencers, reinforcing Perigot's positioning and bringing the brand closer to the end consumer. On social media, the campaign will be developed using behind-the-scenes production footage and content that shows the concept of continuity of care between the pet shop and the home, while partner pet shops receive experiential materials and window displays that present the campaign's proposition.
With this expansion, Perigot broadens its retail presence and strengthens its direct relationship with the public, maintaining its commitment to innovation, quality, and sensory experience. The professional care that has always been part of the brand's history now extends to the daily lives of pet owners, because care doesn't end at bath time; it continues at home, every day.
