With the retail sector showing significant growth in the first half of 2024, expectations for September are positive.Customer Day, celebrated on September 15, emerges as an excellent opportunity for companies to leverage their sales and strengthen the relationship with their consumers.
According to recent IBGE data, Brazilian retail recorded a growth of 2.5% between January and June 2024, compared to the last quarter of 2023. This is the largest percentage increase since the second quarter of 2022, when sales grew 2.8%.
With the only holiday of September, Independence Day, falling on a Saturday this year, traders are looking for alternatives to keep the pace of growth.
Fabio Oliveira, CEO of Sales Clube, highlights the importance of the date: “It is an opportunity for brands to connect with their customers in a deeper way, beyond the simple negotiation. Strategies such as up-selling, exclusive offers, personalized experiences and digital marketing are fundamental. The focus should always be on customer loyalty, aiming at a long-term relationship.”
Although Customer Day is not yet celebrated throughout Brazil, it has already been recognized by 14 states and 167 municipalities. The date, which occurs exactly six months after Consumer Day (15 March), was created to boost trade and strengthen the relationship between companies and customers.
Experts recommend that companies take advantage of this date to implement promotional actions, offer personalized experiences and strengthen communication with their customers.In addition, it is an opportunity to collect valuable feedback and demonstrate appreciation for consumer loyalty.
With the growing recognition of the importance of the customer in business success, Customer Day is expected to gain more and more relevance in the Brazilian business calendar, offering companies an annual chance to strengthen their ties with consumers and boost sales in a traditionally calmer period for retail.
