E-commerce to move R$ 9.23 billion on Valentine's Day

In Brazil, Valentine's Day remains one of the most important dates for digital retail. In 2025, according to a survey by the Brazilian Electronic Commerce Association (ABComm), the national e-commerce should register a turnover of R$ 9.23 billion in the 14-day period preceding the celebration, growth of 14% compared to the same period of 2024, when the turnover was R$ 8.09 billion.

The expectation is 16.76 million orders, with an average ticket of R$ 550.45, higher than the R$ 506.53 registered in 2024, which reflects a consumer willing to invest more in gifts for the date.

Among the most sought after products for Valentine's Day are perfumery, fashion, electronics, flowers, jewelry, accessories and personalized experiences. With a promising scenario, e-commerce continues as the main channel for planned and last-minute purchases.

“The continuous growth of Valentine's Day reinforces that digital continues to gain ground on major commemorative dates.The consumer is increasingly familiar with the digital journey and dates like this support the importance of convenience, customization and agile delivery”, says Mauricio Salvador, president of ABComm.

Companies that invest in digital marketing and a good shopping experience tend to stand out. In order to maximize results, ABComm recommends that retailers bet on promotional actions focused on special kits, competitive freight, progressive discounts and targeted marketing, in addition to reinforcing logistics and personalized service.

Giuliana Flores forecasts 14% sales increase–

Giuliana Flores projects a growth of 14% in the number of orders compared to 2024. Considered one of the most important dates of the second quarter for the trade, the occasion reinforces the optimism of the brand, which expects an average ticket of R$ 220.

For the date, the company bets on diversification to meet the most varied styles of consumers. In addition to the vases, floral arrangements and bouquets, which should lead sales with 70% of preference, the brand's portfolio includes chocolates, stuffed animals, books and other options that can be combined into personalized kits. Combos with gifts represent 20% of the expectation of orders, while traditional breakfast baskets should reach 10%, reinforcing the variety and affective appeal of choices.

The strengthening of sales on commemorative dates, such as Valentine's Day, has been fundamental to the company's growth strategy.In 2025, the company plans to reach the mark of 800 thousand deliveries, betting on these special occasions as an engine to leverage its results. This positive performance goes beyond the numbers and shows the brand's commitment to a robust portfolio of more than 10 thousand products, quality service and efficient logistics. Acting throughout the national territory, Giuliana Flores offers express deliveries that, in some locations, can be carried out in up to 3 hours.

“O Valentine's Day is a special date for us, marked by romance in the air and the desire to celebrate love in its various forms. Flowers, especially roses, have a powerful symbolism in this context (represents passion, affection and connection. Our purpose goes beyond selling gifts: we want to deliver emotions. It is a perfect occasion to strengthen affective bonds and express feelings that often words cannot translate,” Clovis Souza, founder and CEO of Giuliana Flores.