In Brazil, Valentine's Day remains one of the most important dates for digital retail. In 2025, according to a survey by the Brazilian Association of Electronic Commerce (ABComm), national e-commerce is expected to register a revenue of R$ 9.23 billion in the 14-day period leading up to the celebration, a 14% increase compared to the same period in 2024, when revenue was R$ 8.09 billion.
The expectation is for 16.76 million orders, with an average ticket price of R$ 550.45, higher than the R$ 506.53 recorded in 2024, reflecting a consumer willing to invest more in gifts for the occasion.
Among the most sought-after products for Valentine's Day are perfumes, fashion, electronics, flowers, jewelry, accessories, and personalized experiences. With a promising outlook, e-commerce remains the main channel for planned and last-minute purchases.
“The continued growth of Valentine's Day reinforces that digital continues to gain ground in major commemorative dates. Consumers are increasingly familiar with the digital journey, and dates like this underscore the importance of convenience, personalization, and agile delivery,” says Mauricio Salvador, president of ABComm.
Companies that invest in digital marketing and a good shopping experience tend to stand out. Therefore, to maximize results, ABComm recommends that retailers focus on promotional campaigns with special kits, competitive shipping, progressive discounts, and targeted marketing, in addition to strengthening logistics and personalized customer service.
Giuliana Flores predicts a 14% increase in sales.–
Giuliana Flores projects a 14% growth in the number of orders compared to 2024. Considered one of the most important dates of the second quarter for commerce, the occasion reinforces the brand's optimism, which expects an average order value of R$ 220.
For this occasion, the company is betting on diversification to cater to a wide variety of consumer styles. In addition to vases, floral arrangements, and bouquets, which are expected to lead sales with 70% of preferences, the brand's portfolio includes chocolates, stuffed animals, books, and other options that can be combined into personalized kits. Gift combos represent 20% of expected orders, while traditional breakfast baskets should reach 10%, reinforcing the variety and emotional appeal of the choices.
Strengthening sales during holidays, such as Valentine's Day, has been fundamental to the company's growth strategy. By 2025, the company projects reaching 800,000 deliveries, betting on these special occasions as an engine to boost its results. This positive performance goes beyond the numbers and highlights the brand's commitment to a robust portfolio of over 10,000 products, quality service, and efficient logistics. Operating throughout the country, Giuliana Flores offers express deliveries that, in some locations, can be completed in as little as 3 hours.
“Valentine’s Day is a special date for us, marked by romance in the air and the desire to celebrate love in its many forms. Flowers, especially roses, have a powerful symbolism in this context—they represent passion, affection, and connection. Our purpose goes beyond selling gifts: we want to deliver emotions. It’s a perfect occasion to strengthen emotional bonds and express feelings that words often can’t translate,” highlights Clóvis Souza, founder and CEO of Giuliana Flores.
