The way companies allocate their investments can determine their growth or stagnation ¡n not only in finance, but also in human resources. And AI has been the highlight when it comes to investment. A McKinsey study pointed out that 72% of companies in the world have already adopted the technology. But how can this bet impact the allocation of human resources?
When AI takes on repetitive tasks, for example, it transforms the routine of professionals, allowing them to become protagonists in areas of greater impact. That is: instead of “perder time in operational activities, they can dedicate themselves to strategic decisions that really shape the future of the company reskilling . The process of acquiring new skills to perform a different function or occupation upskilling ^^^^ ^ This process can also renew the motivation of a collaborator.
Although it seems simple, realizing which way resources should go, now that it is possible to count on the help of AI, has become the big move of the market. “We should not see technology only as an automation tool, but also as a key to transforming the role of the professional”, analyzes Carlos Sena, founder of AIDA, a Generative Artificial Intelligence (GenAI) platform focused on deciphering the Voice of the Customer.
The executive argues that this targeting not only optimizes the use of capital, but also maximizes the ability to identify and exploit potentials within the teams themselves. “Imagine free these teams and direct them to strategic areas. Instead of monitoring calls or tabulating data manually, these people could focus on tactical initiatives, such as creating expansion plans.In some companies, this movement is already a REALITY”, explains Sena.
A global Google Cloud survey shows that 74% of companies that have adopted generative AI are already getting considerable returns on investment. The same survey also showed that 45% of them saw employee productivity double. “The change of route is that by automating some tasks, we were able to reallocate and reinvent talent, positioning them where they can contribute more and better to the business, as well as driving the innovation of”, concludes Carlos.
