Uappi, a Brazilian technology company specializing in multi-model e-commerce platforms, is hosting Uappi Live 360 | AI Applied to E-commerce on December 9th, from 10:00 AM to 11:30 AM. This free online event is aimed at executives, decision-makers, leaders, and other interested parties seeking to apply artificial intelligence strategically, securely, and with a performance-oriented approach within their operations.
Broadcast live on Uappi's YouTube channel , the event will be hosted by Edmilson Maleski, CEO of Uappi, who will be joined by Betina Wecker (co-founder of Appmax and Max) and Rodrigo Cursi de Carvalho (Co-CEO, CXO and co-founder of Orne.AI and FRN³) to demonstrate how to apply end-to-end AI in the e-commerce journey, from decision-making to experience and retention.
“Artificial intelligence has ceased to be a promise and has become an immediate competitive factor. Companies that want to grow efficiently and predictably need to understand how to apply AI in practice, and our goal is to translate complexity into applied strategy, showing real paths for leaders who feel the pressure for results,” says Edmilson Maleski, CEO of Uappi.
According to Uappi, the market is experiencing a new cycle in which artificial intelligence is redefining processes, operational efficiency, margins, and purchasing behavior. The meeting was structured to offer practical, actionable, and business-oriented content, focusing on increasing operational efficiency, improving decision-making, reducing friction and costs, personalization at scale, accelerating sales and retention, and predictability and governance.
Registration is free and can be done via the link . The event will be divided into two presentations, followed by opening and closing remarks:
1) AI applied to e-commerce: lessons from Black Friday and strategies to sell more intelligently, with Betina Wecker – Co-founder of Appmax and Max.
The executive presents recent case studies and lessons learned from Black Friday 2025, as well as strategies for applying AI in different stages of the operation, such as fraud prevention, sales recovery, personalization, and consumer behavior analysis. Key topics include new consumer behavior, where AI has a greater impact, real-world cases and results achieved, strategies for Christmas and the end of the year, and the hybrid future: humans + machines.
2) Case Study: Leveros + Orne.AI: AI to enhance experience and efficiency in e-commerce, with Rodrigo Cursi – Co-CEO and CXO of Orne.AI.
The presentation explores the case of Leveros, one of the largest refrigeration companies in the country, which is transforming its operations with AI to reduce friction, anticipate needs, and accelerate decisions even in contexts of high seasonality and complex logistics. The main points of the case are the challenges, why AI was the path, the solution, and the results.
Timeline
- 10:00 AM – Opening | Edmilson Maleski – Uappi
- 10:10 AM – AI applied to e-commerce | Betina Wecker – Appmax and Max
- 10:40 am – Case Leveros + Orne.AI | Rodrigo Cursi – Orne.AI
- 11:10 AM – Closing | Edmilson Maleski – Uappi
