Opening a beauty businessit's more than knowing the technique and having a good client portfolio. In an increasingly competitive scenario, it is necessary to understand marketing, sales, strategic planning, people management, strategies for customer acquisition and retention, data analysis and more. In general, all this knowledge takes time to reach the hands of small businesses. And it is to subvert this game that theTulip Cosmetics– Goian company pioneering solutions for beauty professionals -,holds the third edition of theTulip Partners, event held inGoiania, in the daysJanuary 18th and 19th, withfree contentfor your distributors and partners throughout Brazil
In two intense days, sevenspeakersof national renown linked to brands such asUber, FastEscova, G4 Education, Mechanic's Shop, auvpandPlot Co, will share their knowledge with the brand's distributors and partners across the country. Topics such as Analytical Culture will be addressed, Decisions with Data, Innovation in Entrepreneurship, Customer Relationship, Commercial Strategy, Executive Leadership, Market Strategy, Entrepreneurial Mindset and Sales Strategies
"The aesthetics industry is a market that is very lacking in business strategies because most are self-employed professionals", true 'eupresas'. For a long time, these professionals focused only on the techniques to provide the service, but our mission is to teach them what great entrepreneurs know: strategic planning, growth, hiring and team expansion, leadership, marketing, sales etc, punctuate theCEO of Tulípia Cosmetics, Richard Fugisse, who is a reference in strategic management and innovation for the beauty market and speaker at the event
Sector growth
Only from January to September 2024, Sebrae (Brazilian Service of Support for Micro and Small Enterprises) registered theopening of 170 thousand new establishments, among individual microentrepreneurs (MEI), microenterprises (ME) and small businesses (EPP), accounting for the opening of700 new deals daily, like hairdressers, manicure and pedicure, aesthetics and specialized cosmetics stores
Rich content and accessible strategies for small businesses
Rafael Rossato, will presentsimple strategiesand accessible to haverepeat and loyal customersand transform business performance without the need for large investments. Acquiring new customers is expensive, laborious and, many times, unpredictable. But, with the lecture, let's solve the pains of those who have difficulties attracting new clients, whether due to complexity or lack of resources to invest, explain the specialist
As a sales strategist, the lecture ofGustavo Pagottowill help entrepreneurs and business leaders organize sales operations in 2025, focusing onaccelerate your results. Specialist in turning numbers into impactful actions, Karina Pivawill teach how to use intuition, knowledge and information in data and practical steps to leverage and change the landscape of your business with the information you already have
Beatriz Marqueswill talk about howsell more spending less, through good service via WhatsApp, phone or email, taking advantage of the internet. "I will share a sales model applicable to any business to achieve higher revenue and high customer satisfaction", through the connection and relationship with him, punctuate
Contribute to the market and develop business throughout Brazil
One of the company's main objectives with the event is to contribute to the entire community of companies and partners connected to the brand, from suppliers and beauty professionals to distributors from various states in Brazil. "We want to improve their profitability", bring more knowledge to increase revenue and improve marketing. Since the first edition, we have received a lot of positive feedback regarding process improvement, reduction of workload, improvement in communication and marketing strategies, faster problem resolution with techniques learned from us and results in sales, obviously, evaluate itBrand Marketing Director, Joaquim Araujo.
"We want our distributors to have the structure to develop and grow year after year". That's why, our main objective in this edition of the event is the structuring of the client in terms of governance, sales process etc. Until the previous editions, we were bringing them initial marketing and community development strategies, financial and people management, but now we are starting to think about the future together with them. The focus is development, continuous improvement, innovation and, inclusive, use of artificial intelligence in business, explain Joaquim
Service
What: Open Doors Tulip(journalists visit the showroom) +Tulip Partners(closed event for partners, with coverage from pre-accredited journalists
When: January 17th from 1pm to 6pm |Open Doors Tulip(Rua 15, 1969, St Marista) January 18 from 8am to 7pmTulip Partners no HeyHub Coworking (Assis Chateaubriand Avenue, number 1595, West Sector
Accreditation and Press Office: Karolina Vieira (62) 98173-3471
Speakers available for interviews
Executive Leadership and Market Strategy
Richard Fugisse – CEO of Tulípia Cosmetics
Analytical Culture & Data-Driven Decisions
Karina Piva – Ex-iFood and Uber
Leadership and Innovation in Entrepreneurship
Márcia Queirós – Co-founder of Fast Escova
Customer relationship, the success of the business
Rafael Rossato – Mechanic's Shop
Commercial Strategy and Sales Leadership
Beatriz Marques – Head of Sales at Supernova and right-hand man at AUVP
Strategy, Leadership and Entrepreneurial Mindset
Ciro Ribeiro – Founder of Enredo
Sales Strategies
Gustavo Pagotto – Founder of Pipelovers and mentor at G4 Educação and LinkedIn Learning
