The second half of the year focuses on busy sales dates. And Black Friday, which takes place in November, is one of the most anticipated for commerce. However, to optimize results, organization and anticipation are necessary. Thinking about preparing brands for the dates of the year-end sales calendar, RD Station, a TOTVS business unit, promotes on August 19th, from 2pm, the Black Friday Mission.
In this free online event, Fabio Duran (Hubify), Felipe Bernardo (ecommerce consultant, ex-Boca Rosa and Sephora) and a team of experts from RD Station present a step-by-step guide to a high-performance strategy, focusing on how to attract interested leads, how to hyper personalize and automate communication, how to prove the return on investment of actions and identify the best channels.
In four blocks of content, participants will see how to use AI in Marketing actions, personalizing experiences and automating processes for a smarter and more profitable Black Friday. The event will also cover WhatsApp strategies to engage customers, recover abandoned carts and boost sales with targeted, high-impact messages. In addition, success stories and a series of tips will be shared to ensure predictability, well beyond November.
"As our latest edition of the RD Station Marketing and Sales Panorama pointed out, 72% of companies did not meet their sales targets in 2024, but 87% increased the expected numbers for this year. Black Friday is one of the most promising dates for this, but it is necessary to anticipate, create a multichannel strategy that has predictability and guarantees the expected results", explains Vicente Rezende, CMO of RD Station.
For more information and registration in the Black Friday Mission, access the website.
