Innovating generally means creating something new or improving something that already exists. When attempting to apply this concept in the business world, the result is not always immediate or necessarily positive. It was thinking about these people that the specialist in creating innovative ecosystems,Franklin Yamasakewrote the book"Traciona! Engaging Innovation Ecosystems"This is a practical guide aimed at those who want to transform workplaces, cities, or organizations into true centers of collaborative innovation – the so-called "win-win."
The book blends theoretical concepts with case studies and real examples to show the possible paths for expansion, whether for startups, governments, small, medium, or even large companies. With clear and easy-to-understand language,"Pull!"presents practical tools and reflections that help the reader identify, connect, and engage the various actors of an ecosystem, creating a more conducive environment for sustainable innovation.
In 2018, I organized events in the interior of São Paulo and realized that something was missing to spark innovation among residents. Therefore, I dedicated four years to a PhD and visited various ecosystems to learn about best practices researched worldwide.- Franklin Yamasake
The work presents practical tips, supported by scientific studies and real experiences, that can help stimulate innovation and collaboration both in companies and in urban environments. One of the highlights is the case study of Grape Valley in Jundiaí (SP), which involved the participation of over 100 people, each belonging to a different field of knowledge, united in the pursuit of improvements and in creating connections for their areas of expertise.
"Pull!"It functions as an opportunity for professionals, public managers, entrepreneurs, and anyone interested in innovation to find practical ways to strengthen their ecosystems and promote more effective collaboration.
"The book invites everyone who wants to learn about innovation and participate in the active and collaborative creation of ecosystems."- Franklin Yamasake
About the author:
Franklin Yamasake is an expert in innovation ecosystem development, with over a decade of experience dedicated to transforming the entrepreneurial environment in Brazil.
With a PhD in Ecosystem Development, Franklin decided to start a business and founded Traciona, a consultancy focused on accelerating innovation ecosystems in different regions of the country, applying a proprietary and innovative methodology.
Service:
Book:Traction! Engaging Innovation Ecosystems
Author:Franklin Yamasake@franklinyamasake) –https://www.franklinyamasake.com.br/
Publisher:Write
Get the book throughdo link
