The edtech EducaSEO promotes the first edition of the SEO Hackathon, an innovative program aimed at training new talents in the field of search engine optimization. With a strong social commitment, 70% of the spots will be allocated to low-income youth, ensuring free access to the course, as well as meals, transportation, and necessary equipment for training. The program will last 6 weeks, combining in-person and online meetings.
The Hackathon aims to prepare participants to work in the digital market by providing a hands-on immersion in SEO techniques. During the program, students will be exposed to advanced strategies to improve website ranking on search engines, a skill increasingly essential in the digital world.
The selection process for the intensive training is structured to ensure that the most engaged candidates aligned with the program's values are chosen. Initially, interested parties must fill out an application form, in which they share their motivations, background, and interest in professionalizing in the SEO field. Next, the selected candidates undergo an interview, an essential step to assess their willpower, resilience, and pursuit of learning. This process allows identifying talents with the potential to transform their realities through education and integration into the digital market.
During the program, the gamification initiative promotes a dynamic and competitive environment, encouraging participants to make weekly group submissions, attend classes, and overcome challenges to score in the ranking. Students with the best performance gain greater visibility and recognition, directly impacting their professional opportunities. Scoring occurs in two ways: individually, highlighting the best students, and collectively, awarding the best group of the week. With this system, gamification stimulates learning, engagement, and performance, creating an immersive and highly enriching experience.
In addition to intensive learning, the initiative also facilitates the participants' professional integration. educaSEO has established partnerships with companies seeking qualified professionals in the field. The best students will participate in a Hiring Fair with major partner companies, increasing their employability chances immediately after completing the program.
The project is led by Nilton Alvares, a professional with extensive experience in the sector. Born in Natal (RN), he arrived in São Paulo with few resources and overcame challenges to specialize in technology and SEO, having worked as a professor at ESPM and in companies such as Casas Bahia, Motorola, and Kabum. With more than five years of structuring and an investment of over R$500,000, Nilton created educaSEO to help young people enter the digital market.
The edtech aims to train a thousand students this year and offer more than 400 courses on its platform by December 2025, expanding access to knowledge and contributing to the inclusion of new professionals in the technology sector. The Hackathon is just one of the various educational projects of educaSEO, which aims to transform lives through digital education.
In addition to the social impact, the initiative also reinforces the importance of SEO in business growth. With the accelerated digitalization of businesses, professionals specialized in this area are increasingly in demand, making the Hackathon a valuable opportunity for both students and the market.
Registrations for the SEO Hackathon are now open, and interested participants can secure their spot through the official website. For more information, visit:https://educaseo.com.br/hackathon-seo/
