With the aim of connecting fans who will be following the festival from home or who want to anticipate the experience, iFood launches its official product "iFood É Tudo Pra Mim no The Town". This is an exclusive section in the app that brings together theofficial merchandise storeof The Town, the menu of theMarket Square, signed byHenrique Fogaça, in addition to a list of products from other sponsors. The Town product section will be available from August 26 to September 3; Market Square from November 1 to 14, while the others will be available from August 26 to November 14.
This is the first time that the fans will be able to acquire the products of theOfficial Store of The Town— which are usually sold only during the event days — directly in the app, taking advantage of all the convenience that iFood offers. Among the available items are bottles, lanyards, T-shirts, and caps, ideal for those who want to prepare for the festival or for those who prefer to feel the energy of the event without leaving home. The store is available to customers in the city of São Paulo.
A Market Square, the festival's food court curated by Chef Henrique Fogaça and operated by Cão Véio, also gets a digital version on the iFood app. Through a special store, consumers from other regions will be able to order dishes from Cão Véio and get a taste of the festival at home. The menu is available in the coverage areas of the Cão Véio units in São Paulo (Vila Madalena, Tatuapé and Vila Mariana), Curitiba, Sorocaba and Goiânia.
"It is with a sense of novelty that we offer festival fans the opportunity to purchase official items, such as T-shirts and caps, directly through the app. This is an extension of iFood's value proposition of delivering experiences that go beyond food, bringing our DNA of innovation and technology into people's daily lives and connecting the festival's energy with the world of convenience and technology," says Felipe Meretti, iFood's B2C Marketing Director.
In addition, there will be a special section of grocery products from other sponsors of The Town 2025, such as Seara, Eisenbahn, Diageo, Mondelez, Bauducco and Bob’s. In partnership with Seara, on September 3 at 1:00 PM, there will be a live stream in the app where products with special purchase terms will be presented, which will be valid only during the broadcast period.This section features an industry partnership with iFood Ads, the company's advertising and business vertical, which aims to connect consumers with brands.
iFood in The Town
iFood is the Official Delivery Partner of The Town 2025 and is preparing a technological and memorable experience for more than 500,000 people who are expected to attend the festival. There will be two interactive booths: one featuring the iFood Dance Party, a dance floor with DJs such as MU540 and DJ Tília, and the other 'Stand SP Square' will have two floors; on the ground floor there will be a restaurant with Bob's and on the first floor a games and challenges arena that promises a lot of fun and prizes, which may even grant access to the VIP area.
The company is once again a co-sponsor of Market Square, the event's food court, which this time is curated by chef Henrique Fogaça. In addition, in partnership with sponsors such as Bob’s and Seara, there will be free food distributed in the main stage pit for those who are in the standing area.
In this edition, the brand's presence will unite music, technology, and the various categories of the app, reinforcing iFood's commitment to being present in the important moments of people's lives and creating genuine connections with Brazilians, using the technology and innovation present in the company's DNA.
