A HeronPayBrazilian startup specializing in intelligence and payment management is among the 32 startups that will be at the Febraban Tech 2025 Fintech Lounge, the main technology and innovation event in the Latin American financial sector, taking place from June 10 to 12 at the Transamerica Expo Center in São Paulo. With the theme "The Acceleration of the Financial Sector in the Age of Intelligence," the event brings together leading banking leaders, fintechs, technology companies, and regulators to discuss the future of digital transformation in the sector.
During the event, HeronPay will showcase its unprecedented platform in the country based on payment intelligence, which combines fraud and scam prevention, expense management, and real-time controls, integrating payment credentials such as cards, PIX, digital wallets, tokens, and tags, offering bank clients more control and customization over their payment methods. The platform allows the client to set specific rules by category of businesses, such as pharmacies, gas stations, gambling, restaurants, as well as time slots, financial limits, geolocation, and planned future events, with the possibility of activation or modification with a click or voice command.
Targeted at banks, fintechs, and financial institutions, HeronPay provides enriched and structured data even before transaction authorization, enabling automated decisions, smart blocks, and a preventive approach against fraud, including in cases of misuse by third parties such as family members or employees.
"HeronPay arrives to transform the relationship between clients and their banks by offering an unprecedented layer of control and security, focused on consumption behavior and acting even before the transaction occurs," comments Luanna Vargas Shirozono, co-founder of HeronPay and a specialist in statistics and economics with international experience in the payments industry.
With easy integration through modular APIs, the solution contributes to reducing operational costs, improves the customer experience, and accelerates the launch of banking products in a holistic way, with greater security and personalization. The benefits range from parental control to intelligent management of social programs, including corporate solutions such as fleet control and automated expense reports.
We transform payment methods into flexible, intelligent solutions tailored to each client's reality. With a click or voice command, we change the characteristics of that product with HeronPay. In addition to preventing fraud and delivering safer, more personalized experiences in real time, explains Douglas Lopes da Silva, co-founder of HeronPay and PhD engineer in electronic engineering and computing, with experience in AI in the financial sector.
HeronPay's participation in Febraban Tech 2025 marks an important step in the startup's mission to redefine standards of security, controls, and innovation in the Brazilian financial ecosystem. The company will showcase some practical demonstrations of the solution at its booth for all interested parties, in addition to having its two co-founders present.
Service
Febraban Tech 2025
Data: From June 10 to 12
Time:From 9am to 6pm
Local:Transamerica Expo Center – Av. Dr. Mário Vilas Boas Rodrigues, 387 – Santo Amaro, São Paulo
