Giuliana Flores participates in the ABF Franchising Expo 2025, the largest franchise fair in Latin America, with a booth with a clear goal of presenting an innovative and emotionally connected business model to the entrepreneurial public. After 30 years of leadership in e-commerce, the brand is making its first appearance at the event to kick off its franchise expansion, focusing on entrepreneurs who share its values of affection and excellence. The company presents a versatile and adaptable franchise model, with three main formats that suit different investment and operational profiles. The presence at the fair, which takes place from June 25 to 28 at Expo Center Norte in São Paulo, includes special activations, consultative service, and a sensory space.
Among the models on display, the Kiosk (9 m²) is ideal for high-traffic locations, focusing on preserved flowers and gifts. A Boutique (50 m²) offers a compact and elegant structure, with a specialized product mix. The Full Store (100 m²) provides a complete operation, with preserved natural plants and major partner brands, offering the consumer a sensory and unique experience.
The network also offers a robust logistics ecosystem, which includes its own distribution center, cooling chambers, and comprehensive support in marketing, operations, and sales. The great diferencial lies in the strength of the brand, built over more than 30 years and that has tradition, emotion, and trust. The franchisee becomes part of a solid business that offers more than gifts: it delivers feelings.
The participation will be coordinated by the Expansion and Marketing team, and throughout the entire fair, the company will have an exclusive booth dedicated to showcasing franchise formats, products, and main competitive advantages. Giuliana Flores prepared treats and surprises for visitors interested in learning about the business model. To enhance the audience's experience, various materials will be used, including brochures with details of the store models, an LED panel with immersive presentations about the company's history, as well as a visual tasting of flowers and exclusive products. The contact collection will be done throughQR Codes, facilitating the scheduling of post-event meetings and ensuring continuity in the relationship with potential franchisees.
"We are very excited about our debut at ABF, which is an international business hub. With our participation, we hope to strengthen ties with national and international investors, identify strategic partners for regional and global expansion, and attract new entrepreneurs interested in a solid, heartfelt, and scalable business," reveals Clóvis Souza, CEO of Giuliana Flores.
