With less than a week to go until one of the most anticipated events in digital advertising in Brazil, AdTech & Branding 2024, organized by IAB Brazil, promises to bring together major names in the industry on September 3 and 4 at the Santander Theater, in São Paulo
Executives from renowned companies such as Bradesco, Electrolux, Google, Heineken, Magalu, Free Market, Renault, Samsung Ads, Seara, Spotify, Tinder and Unilever are confirmed to participate in the event. Besides them, influencers like Ana Hickmann, Camila Coutinho and Lucas Selfie, and global figures like David Cohen, CEO of IAB US, Fiorenza Plinio, global head of Cannes Lions, and Neil Redding, futurist and writer, they will also be present as speakers. The complete list of participants can be checked on the official event website
AdTech & Branding 2024 will be a unique opportunity to exchange experiences with globally recognized professionals and explore the technologies that are transforming digital advertising. The main theme of this year reinforces the institutional campaign launched in June – "IAB is the home of digital advertising". "Come closer" – and will address topics such as the training of digital advertising professionals, advertising in the streaming era, digital advertising and privacy, in addition to the challenges and opportunities brought by artificial intelligence
"This event has been consolidating over the years". Distribute the content over two days, in addition to bringing a larger audience and better accommodating the market as a whole, shows the variety of themes that make up the agenda of what we understand as digital advertising. There is no communication without technology. Embracing this point of view brings to the table an immense range of possibilities in emerging themes such as DOOH, CTV, Retail Media, AI and Creator Economy, says Cristiane Camargo, CEO of IAB Brazil
Registrations for the event can be made on the official website. IAB members are entitled to exclusive discounts when contacting eventos@iabbrasil.org.br.
Within the programming of AdTech & Branding 2024, the IAB Brazil will bring to the country, for the first time, the Global CMO Growth Council, one of the most important marketing events in the world, created six years ago by Cannes Lions and ANA, the association of advertisers in the United States. About 40 professionals were invited to this meeting, that will be led by Fiorenza Plinio, global head of Cannes Lions, and Nick Primola, executive vice president of ANA
Major sponsors of AdTech & Branding 2024 include:
- Master's degree:Globe, Google, Jellyfish, MercadoAds, PlutoTV, RecordTV, Samsung Ads and UOL
- Gold:Adsmovil, Digital Banking, JCDecaux, Leonardi and Webedia
- Bronze: Uber Advertising
- Support:Bloomberg Línea, Doity, Eventials, Kantar Ibope Media and Offerwise
For more information and registrations, visit www.adtechbranding2024.com
