The second half of the year concentrates dates of high sales activity. And Black Friday, which takes place in November, is one of the most anticipated for commerce. However, to optimize results, organization and anticipation are necessary. Thinking of preparing the brands for the end-of-year sales calendar dates, RD Station, a business unit of TOTVS, promotes in theAugust 19th, starting at 2 p.m., the Black Friday Mission.
In this free online event, Fabio Duran (Hubify), Felipe Bernardo (ecommerce consultant, former Boca Rosa and Sephora), and a team of RD Station specialists present a step-by-step guide to a high-performance strategy, focusing on how to attract interested leads, how to hyper-personalize and automate communication, how to prove the return on investment of actions, and how to identify the best channels.
In four content blocks, participants will learn how to use AI in marketing actions, personalizing experiences and automating processes for a smarter and more profitable Black Friday. The event will also cover WhatsApp strategies to engage customers, recover abandoned carts, and boost sales with targeted and high-impact messages. Additionally, success stories and a series of tips will be shared to ensure predictability, well beyond November.
As pointed out in our latest edition of the RD Station Marketing and Sales Panorama, 72% of companies did not meet their sales targets in 2024, but 87% increased their expected figures for this year. Black Friday is one of the most promising dates for this, but it is necessary to get ahead, create a multichannel strategy that has predictability and guarantees the expected results," explains Vicente Rezende, CMO of RD Station.
For more information and registration for the Black Friday Mission,access the site.
