The ESPM, school of Marketing and Innovation focused on business, is open for registration for the open classes, remote and free, starting on July 17. Those interested in participating can register atsiteof the institution
The open class portfolio of ESPM for the seventh month of the year includes courses on Brand Strategy, digital commerce, digital planning and many others. Check the complete schedule below
- Open Class: Brand Strategy: Building valuable brands
Data: 17/07/2024
Time: 7:30 p.m.
Description: What are value brands; brand value proposition; positioning and identity; purpose and personality; among others.
Mode: Online, via LinkedIn
- Open Class: How to improve the digital planning process
Data: 18/07/2024
Time: 7:30 p.m.
Description: How to be assertive in building a communication and digital marketing plan, in a competitive reality, full of channels, tools and technologies and artificial intelligence
Mode: Online, via LinkedIn
- Open class: Digital commerce, far beyond an e-commerce site
Data: 22/07/2024
Time: 7:30 p.m.
Description: Debate on the opportunities that the transformation of commerce brings to brands
Mode: Online, via LinkedIn
- Open class: Customer lifecycle, you need to understand this
Data: 23/07/2024
Time: 7:30 p.m.
Description: How to increase results from the perspective of the customer lifecycle
Mode: Online, via LinkedIn
- Open class: AI has arrived! Hey there
Data: 24/07/2024
Time: 7:30 p.m.
Description: How the advent of AI brings, like any disruptive technology, benefits and challenges
Mode: Online, via LinkedIn
- Open Class: The Luxury Consumer in Emerging Markets
Data: 25/07/2024
Time: 7:30 p.m.
Description: What are the necessary adaptations to operate in these new markets, discussing the scenario in Brazil and other economies
Mode: Online, via LinkedIn
- Open class: The new sciences of behavior and consumption
Data: 29/07/2024
Time: 7:30 p.m.
Description: With the growing concern of marketing to generate more data and understand the behavior of its users, consumers and clients, new behavior-centric sciences and technologies are used by organizations
Mode: Online, via LinkedIn
- Open Class: Experience Journeys in Times of Crisis
Data: 30/07/2024
Time: 7:30 p.m.
Description: Immersion in the challenges and opportunities of creating solutions in times of crisis, whether they are external or internal
Mode: Online, via LinkedIn
- Open Class: The (R)evolution of games in the business world
Data: 31/07/2024
Time: 7:30 p.m.
Description: Overview of the evolution of the gaming business model and its applications in the business world
Mode: Online, via LinkedIn
