ESPM, a school of Marketing and Innovation focused on business, is accepting registrations for open, remote, and free classes starting on July 17. Those interested in participating can register atsiteof the institution.
ESPM's open class portfolio for the seventh month of the year includes courses on Brand Strategy, digital commerce, digital planning, and many others. Check the complete schedule below
- Open Class: Brand Strategy: Building valuable brands
Data: 17/07/2024
Time: 7:30 p.m.
Description: What are value marks; brand value proposition; positioning and identity; purpose and personality; among others.
Modalidade: Online, via Linkedin
- Open Class: How to improve the digital planning process
Data: 18/07/2024
Time: 7:30 p.m.
Description: How to be assertive when building a digital marketing and communication plan, in a competitive reality, full of channels, tools, technologies and artificial intelligence.
Modalidade: Online, via Linkedin
- Open class: Digital commerce, much more than an e-commerce website
Data: 22/07/2024
Time: 7:30 p.m.
Description: Debate on the opportunities that the transformation of commerce brings to brands
Modalidade: Online, via Linkedin
- Open class: Customer life cycle, you need to understand this!
Data: 23/07/2024
Time: 7:30 p.m.
Description: How to increase results from a customer lifecycle perspective.
Modalidade: Online, via Linkedin
- Open class: AI has arrived! And then?
Data: 24/07/2024
Time: 7:30 p.m.
Description: How the advent of AI brings, like any disruptive technology, benefits and challenges
Modalidade: Online, via Linkedin
- Open Class: The Luxury Consumer in Emerging Markets
Data: 25/07/2024
Time: 7:30 p.m.
Description: What are the necessary adaptations to operate in these new markets, discussing the scenario in Brazil and other economies.
Modalidade: Online, via Linkedin
- Open class: The new sciences of behavior and consumption
Data: 29/07/2024
Time: 7:30 p.m.
Description: With marketing's growing concern in generating more data and understanding the behavior of its users, consumers and customers, new behavior-centric sciences and technologies are used by organizations.
Modalidade: Online, via Linkedin
- Open Class: Experience Journeys in Times of Crisis
Data: 30/07/2024
Time: 7:30 p.m.
Description: Immersion in the challenges and opportunities of creating solutions in times of crisis, whether external or internal.
Modalidade: Online, via Linkedin
- Open Class: The (R)evolution of games in the business world
Data: 31/07/2024
Time: 7:30 p.m.
Description: Overview of the evolution of the gaming business model and its applications in the business world
Modalidade: Online, via Linkedin
