In honor of Customer Day (09/15), ESPM, a leading school in Marketing and Innovation focused on business, joins forces with the Clientes SA portal to hold “Customer Week”, a series of online meetings to discuss topics related to Customer Experience.
Organized by the Business Administration course of the institution, the live sessions will be held from September 9 to 13 and feature the participation of over 30 executives from major companies such as O Boticário, Elo, Paypal, iFood, Stellantis, among others. The meetings will be led by Vilnor Grube, CEO of ClienteSA and VP of Aloic, and a representative from ESPM.
“This is an important date for us to be able to exchange information, knowledge and cases between the private sector and academia, analyzing the different sectors that involve clients and their experiences”, comments Erika Martins, coordinator of the Business Administration course at ESPM.
Lives can be watched during the week on the ESPM and ClienteSA YouTube channels.
Customer Week 2024 (9am to 11am) – Lives:
- Monday (09/09) –“Customer Culture: company maturity and the value of listening to the customer”
- Tuesday (10/09) –“Customer Service: the challenge of multichannel and the strategic importance of the outsourcer”
- Wednesday (11/09) –“Customer centric: from the lessons of startups to the evolution of the culture that changes the market”
- Thursday (12/09) –“Customer insights: X-ray of changes in consumer habits and behavior”
- Friday (13/09) –“Experience indicators: between new technologies, ROI and customer expectations”
