Almost 50 years ago, more precisely at the end of the 1970s, the clothing industry began to develop in Cianorte, northern Paraná. The movement intensified to the point that the municipality and thirteen others in that region characterized themselves, in the early 2000s, as a cluster – or a local productive arrangement (LPA) – specialized in fashion.
In addition to manufacturing, other logistics and support activities also developed, forming the so-called cluster or APL. Among them, the information technology sector. It was in this context that the current Irrah Tech was born in 2004.
From a supplier of tools initially focused on that production chain, the company expanded, became an innovation ecosystem, and now offers digital solutions for companies in various economic activities. From all over Brazil, and even from abroad. Solutions, including artificial intelligence.
The Irrah Tech ecosystem consists of five solutions, pillars of the business. They are GPT Maker artificial intelligence, launched in 2024; Kigi, an ERP software; Plug Chat, a technology for integrating multiple WhatsApp numbers into a single contact method; Dispara Aí, a WhatsApp automation tool; and E Vendi, an e-commerce platform. Another brand, Z-api, was also developed by the company and is currently under the control of a North American holding company.
The precursor of Irrah Tech is César Baleco, who in 2004 founded Grands Sistemas, primarily to serve the Cianorte productive arrangement. One year later, Miriã Plens and Diego Berteli joined. In rapid expansion and breaking geographical boundaries, the group began to include the partnership of Mateus Miranda and Felipe Sabadini in 2018.
The name Irrah was incorporated. "It's a word that translates that shout of happiness we release, that springs from the heart, when we achieve something or are surprised by some innovation, something special. It is this cry that expresses the impact our ecosystem seeks to generate," explain César Balenco and Miriã Plens.
Last year, consolidating the company's rebranding, the name Irrah was supplemented with the word Tech. Furthermore, the organization has established itself not just as an umbrella bringing together brands and their respective tools, but as a true innovation ecosystem – where solutions for specific functionalities are interconnected.
"We continue to look at each product, however, as part of an ecosystem. A client user of a certain tool begins to see Irrah Tech not only as the provider of that functionality but also as a source of digital solutions that drive the business overall – sales, communication, management – all available within our range of products and services," say the partners.
In addition to rebranding and the development and improvement of technologies, investment in people management is also included. According to César and Miriã, the differentiators that the Irrah Tech ecosystem brings to the market are the result of a qualified and motivated team. Recently, the company held a chat between the human resources specialist Luciana Orso and the company's leaders.
"The conversation addressed points such as performance evaluation, individual development plans, and the role of leadership in driving each professional's growth," describe the executives. "Because, before any code, any process, any delivery, any algorithm, we are people," they emphasize.
