On April 23rd, World Book Day is celebrated. The date was declared in 1995 by the United Nations Organization (UNESCO) to pay tribute to works and authors from around the world, as well as to encourage access to reading. Great names in literature are revered on this day to recognize the reach of books responsible for creating links between the past, present, and future, establishing a bridge between generations and cultures.
To celebrate the occasion, founders, CEOs, and C-level executives of companies like Bemobi, Cenp, KaBuM!Omie, OmniChat, Revo, Simpress, SIS Innov & Tech, Sólides, and Superlógica, indicate what their current reading tips are or those that are the most prominent in their repertoire. The works are part of their personal and professional journeys, in which they contributed with reflections, learnings, and even decision-making.
The recommendations include everything from classics, bestsellers, highlights from our country and internationally, to new releases on shelves or virtual shelves. The selection is a good choice for those who want to start new readings and build a high-quality collection. See the list below
Book tip: Built to Last, by Jim Collins
The book "Companies Made to Win" presents inspiring examples that illustrate how to build and maintain a successful organization. It also shares powerful lessons on leadership and team building, which directly reflect on the development of professionals and the company. It shows that success is born from humble but determined leaders, and the concept of "the right person in the right place" reinforces the importance of aligning individual purpose with the company's goals, which is essential for everyone to thrive. For me, it is a reminder that brilliant careers are built where there is culture, vision, and above all, people committed to evolving together.
Fabiano Ferreira, Logistics and Transportation Director at KaBuM!
Book tip: "Stolen Focus: The Attention Thieves of Modern Life" by Johann Hari
The book details the author's sabbatical experience with a non-digital routine, addressing the behavioral issues of the modern world in the face of excessive technology use. Hari discusses the anesthetic impact this excess has on the human being and its consequences such as sleep disturbances and increased anxiety, correlating the material with scientific research. All of this is presented in accessible language and an engaging read.
Fabio Gabaldo, Business Director of KaBuM!
Book tip: "Outlive: The Art and Science of Living Longer and Better" by Peter Attie and Bill Gifford
I highly recommend reading for everyone working in high-pressure environments. This book has a very broad and holistic perspective on our most precious asset: health. It mentions five important pillars of health: physical exercise, sleep quality, nutrition, supplementation, and emotional health. Nowadays, with the excess of information and pressure in the corporate environment, taking care of yourself and prioritizing yourself are the first steps not only for your personal success but also for your team and your company.
Georgia Rivellino, Director of Marketing, Products, and Solutions at Simpress
Book tip: "The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are" by Brené Brown
"The courage to be imperfect" marked a turning point in my career. I have always considered that showing vulnerability was something negative, especially as a woman, associating it with the idea of fragility or lack of control. Brené Brown shows exactly the opposite: that vulnerability is an essential strength for personal growth and building genuine relationships. The book explores how, by accepting our flaws and limitations, we free ourselves from shame, allowing us to live a more authentic life.
Mauricio Trezub, CEO of OmniChat
Book tip: "Playing to Win: How Strategy Really Works" by A.G. Lafley and Roger L. Martin
"Play to win" offers a clear and straightforward approach to creating effective strategies. The authors turn complex concepts into something practical, presenting a structured process for strategic decision-making. I like that Procter & Gamble's examples show how these strategies can be successfully implemented, regardless of the size or sector of the business.
Book tip: "7 Powers: The Foundations of Business Strategy" by Hamilton Helmer
"7 Powers" presents seven sources of strategic power that can ensure lasting competitive advantage. The book offers a new perspective on how to build solid strategies, going beyond traditional approaches. Clarity of concepts and emphasis on creating sustainable competitive advantage are fundamental for entrepreneurs seeking long-term success.
Ale Garcia, co-founder and co-CEO of Sólides
Book tip: "Outsiders: Eight Unconventional CEOs and Their Radically Rational Plans for Success" by William N. Thorndike
The book dismantles the myth of the charismatic CEO and shows, with data and real stories, how some of the most successful leaders in American business history built extraordinary value not through inspiring speeches, but through disciplined financial decisions, independent thinking, and a focus on allocating capital rationally. The work reveals a discreet, efficient, and deeply strategic leadership model, showing an alternative path to the traditional management approach. The combination of this strategy with great energy, coupled with a transformational and inspiring goal, is hyper powerful.
Pedro Ripper, co-founder and CEO of Bemobi
Book tip: "The End of the World is Just the Beginning" by Peter Zeihan
The end-of-globalization scenario, discussed in the book, has become even more relevant with the recent global tariff war. The book encourages reflection on how to review business strategies and understand local dynamics in the face of uncertainties.
Book tip: "The Next Wave: Artificial Intelligence, Power, and the Greatest Dilemma of the 21st Century" by Mustafa Suleyman and Michael Bhaska
The book discusses how Artificial Intelligence is transforming our lives and businesses, providing valuable insights to anticipate trends in a rapidly changing environment and emphasizing the importance of continuous learning and adaptation.
Rodrigo Otavio Nascimento, CFO of Revo
Book tip: "The Wealth of Nations" by Adam Smith
A classic that withstands the test of time. Adam Smith reminds me that behind the numbers and models, there is human nature and the pursuit of collective prosperity. I always go back to it to understand how incentives shape markets — and how this still reverberates in business decisions today.
Book tip:Capitalism in the Surveillance Era, by Shoshana Zuboff
A book that redefines how we perceive value in the 21st century. Zuboff shows how data has become a central asset in business decisions and the digital economic model. For C-levels, it is a provocative and necessary read to understand the new drivers of growth, the dynamics of technological power, and the role of leadership in this constantly changing landscape.
Talita Zampieri – CMO of Grupo Superlógica
Book tip: "Ensemble – from Solo to Symphony" – by various authors
The project, coordinated by the "One Gets Up and Pulls the Other" movement, features inspiring stories of 139 women, who share real accounts of overcoming, leadership, and resilience, transcending borders and generations, and with which I had the pleasure of collaborating. In addition to real stories of women who are transforming the world in various fields, in my chapter I encourage planting seeds of self-love and wisdom in the soil of time, with the courage to truly know oneself.
Book tip: "Lean In" by Sheryl Sandberg
This book is straightforward, inspiring, and full of real experiences. Sheryl, former COO of Facebook/Meta, shares personal stories with data and research about women's space in the labor market, focusing on how women can achieve and exercise leadership without giving up who they are. A piece of advice I carry for life is "sit at the table," which showed me how important it is for a woman to take the lead, assert herself, raise her hand, and propose ideas and solutions wherever she is.
Book tip"Oswald de Andrade, a bad savage," by Lira Neto
Very well written, it recovers the history of São Paulo, the culture of our city, the 22 Art Week, the Anthropophagic Movement, its passion for Tarsila do Amaral, its plays, books, and controversies, showing how the elite behaved and influenced behavior, arts, dance, theater, the press, and politics.
Thiago Cappi, CEO of SIS Innov & Tech
Book tip: "Measure What Matters" by John Doerr
This book is an excellent introduction to OKRs (Objectives and Key Results), and shows how companies like Google and Intel successfully applied this methodology. The main feature of the book is its practicality: it offers clear and real examples that help understand how to align teams and generate focus. This is the ideal reading for those seeking strategic clarity, measurable goals, and a culture of accountability for their company.
Book tip: "The rule is to have no rules," by Reed Hastings & Erin Meyer
This book is a fascinating study of Netflix's culture, based on freedom with extreme responsibility. The collaboration between Reed Hastings (Netflix CEO) and Erin Meyer (organizational culture expert) brings a unique combination of practice and theory. The book shines when it shows the "cultural shocks" and how Netflix adapts (or imposes) its culture in different countries. Ideal for leaders who want to challenge traditional structures and build bold cultures.
