From July 30th to August 1st, theCompass UOL, one of the companies within the AI/R Group, a global leader in digital transformation driven by artificial intelligence (AI), presents, in partnership with clients, its AI Transformation solutions at the 15th edition of the E-commerce Brazil Forum. At the world's largest e-commerce event, the company highlights innovations developed with Generative Artificial Intelligence (Gen AI) for online commerce.
Among the innovations that Compass UOL will bring to the event are predictive product recommendations (cross-sell and up-sell) in a highly personalized manner, accelerators that optimize the creation of SEO tags and product descriptions, AI chatbots, Retrieval Augmented Generation (RAG) for more accurate customer service interactions, and the generation of realistic and contextually appropriate images of products to enhance their connection with consumers.
Trend in the latest edition ofNRF Retail Big Show, the theme “Retail Media” will be addressed with “RISE” – Accelerator focused on managing integrated online media spaces with the client's e-commerce platform. This solution leverages Artificial Intelligence for delivering ads with greater accuracy and personalization.
"Our goal is to share and explore the main trends in retail, providing an immersive and enriching experience for everyone present," says Alisson Aguiar, Senior Director of the Global Retail Practice at Compass UOL. We are committed to leading digital transformation with cutting-edge solutions that drive the future of physical and online retail.
Success Story: Delly's Food Service
In addition to the presentations and demonstrations that will take place during the E-commerce Brasil Forum, there will be a special lecture by Guilherme Bayer, Senior Manager of Digital Transformation at Delly’s Food Service, the largest wholesale distributor focused on food service and the fourth largest wholesaler in Brazil. On this occasion, the executive will share a success story developed in partnership with Compass UOL.
In the lecture titled "Digital Sales in B2B: Challenges of Digitalization of Relationship and Corporate Sales," Bayer will address the main challenges for implementing a digital relationship and sales channel in the food distribution market in Brazil. He will also share how Delly’s and its business partners face and overcome these obstacles.
15th edition of the E-commerce Brazil Forum
With 30 content areas, over 330 hours of experience, more than 350 speakers, over 270 exhibitors, more than 25,000 participants, and an estimated R$ 1.5 billion in business generated, the E-commerce Brasil Forum 2024 will bring together brands, global leaders, and decision-makers to share the latest innovations and key trends shaping the future of e-commerce. Compass UOL's participation in the event reaffirms the company's commitment to digital transformation and innovation in the e-commerce sector.
SERVICE:
Data:from July 30th to August 1st
Local:Anhembi District
Address: Avenue. Olavo Fontoura, 1209 – Santana- São Paulo
