In a world dominated by social media exposure and the constant pursuit of unique experiences, memorable moments, and new clicks, giving personality to items has become one of the biggest trends in the gift and decoration market. On birthdays, achievements, or special dates, the act of giving a gift has taken on a deeper meaning: it's not just the object that matters, but the story and emotion it carries.
According to the study The Value of Getting Personalization Right – or Wrong, 76% of consumers show a preference for brands that offer personalized experiences. This data reinforces how personalization has ceased to be a differentiator and has become essential in the business strategy of companies aiming to stand out in a highly competitive market.
“Personalization connects the gift to the heart of the person receiving it. It goes beyond including a name or a message. It’s about creating something unique that reflects the essence of the person receiving the gift, creating an emotional connection that makes the moment unforgettable,” says Fábio Farias, CEO and founder of the Love Gifts franchise network.
In the gifts and decorations sector, personalization has evolved from a simple trend to a robust movement. "Offering personalized gifts is a way to show attention and affection. the customer seeks more than a beautiful product, they want something that tells a story, that moves," highlights Farias. At Love Gifts, for example, customers find items that cater to this market.
Currently, brands that invest in this trend are able to position themselves differently in the market. They create a niche of added value, where price is not the only criterion, but rather the ability to deliver something meaningful and authentic. "Giving a gift is a gesture of love, and personalization enhances that gesture. Each item gains a touch of exclusivity, becoming a true extension of the person who chooses it to give," reflects Fábio Farias.
This new way of giving gifts brought an endless variety of options that cater to different age groups and styles. "With customization, we are able to satisfy an extremely diverse audience. A teenager passionate about the geek universe, for example, finds a world of possibilities. For the adult who loves a good movie at home or the barbecue and cold beer enthusiast, the options are countless," highlights Fábio Farias, CEO of Love Gifts.
Be a lamp inspired by a favorite character, a mug in the shape of dumbbells, barbecue kits, or creative cushions—choosing a personalized gift, thoughtfully selected for the recipient, adds immense emotional value. It is the kind of gift that always delights and generates a lotlikes.
