The Florianópolis Chamber of Store Managers (CDL) kicks off its 2026 schedule this Wednesday (14), with a clear focus: preparing local commerce for the immediate future. The first meeting of the year, organized by Núcleo Venda Mais, promises to decipher the main trends that will dictate the pace of retail in the coming months.
The event, which starts at 8:30 am at the entity's headquarters in the Center, focuses on a combination of technical content and strategic networking. The objective is to offer businesspeople tools to navigate a highly competitive and digital transformation scenario.
What to expect from 2026?
To conduct the analysis, CDL chose two major names in the market. Dino Gueno, creator of “Rede Milionária” and reference in retail marketing, shares the stage with Leandro Magalhães, advertising specialist in digital marketing.
The duo will address structural changes in purchasing behavior, new business models and the evolution of the relationship between brands and customers. The proposal is to go beyond theory and present practical management fundamentals that allow store owners to anticipate demands and build customer loyalty.
Support for local development
For the entity's leadership, the event reinforces the institutional commitment to the city's economic sustainability.
"Retail has always been one of the major drivers of the capital's economy. Our role as CDL is to ensure that entrepreneurs have access to information, knowledge and connections that help them navigate market changes with more security and competitiveness", highlights Rafael Salim, vice-president of CDL Florianópolis.
In addition to the lectures, the meeting format — an executive breakfast — was designed to stimulate networking. The intention is that, between one content and another, managers and professionals exchange real day-to-day experiences and start new commercial partnerships.
Service
What: Retail Trends for 2026 – Venda Mais Center When: Wednesday, January 14, 2026 Time: 8:30 am Location: CDL Florianópolis Plenary (Rua Felipe Schmidt, 79, Centro) Schedule: Lecture with Dino Gueno and Leandro Magalhães + Networking coffee Registration:Available online at this link
