In an increasingly competitive business environment, retail companies are constantly looking for ways to optimize their communication strategies with customers. It is in this dynamic context that digital signage stands out as an exceptional tool for enhancing visual communication in retail. "In the midst of a sea of store options available to consumers", ensuring that the store captures and maintains the customer's attention is a challenge. His mere presence does not automatically guarantee that he will be persuaded to make a purchase, says Edgar Júnior, Vice President of Technology at Pricefy by Selbettiwww.pricefy.com.br), reference company that offers technology to make in-store communication a transformative experience for employees and shoppers
As Edgar says, a store can offer the best deals, with irresistible prices and conditions, but if the communication of this promotion is not effective, the result can be frustrating. Digital signage represents an advancement in the realm of visual communication in retail, elevating it to a new level. Using screens and digital panels, digital signage displays information about products, prices and promotions, similarly to conventional posters. However, your capabilities go far beyond, offering dynamic and engaging communication, affirms the executive
Although it is a notable presence in other sectors, like airports, gyms, hotels and restaurants, digital signage is gaining space in retail due to its versatility. Technology enables a more dynamic and attractive way to communicate with consumers. "While traditional posters display information in a static manner, digital signage presents in a more visually impactful way.This does not imply the obsolescence of posters, but reinforces the importance of digital signage as a complementary tool, affirms
Good experiences for customers Digital signage has evolved to enable interactive experiences, like touch-sensitive screens that allow customers to explore products, access digital menus, use self-service systems and even provide feedback to the stores. And its benefits are numerous
"Among the pressing challenges of visual communication in retail", the price update and the quick disclosure of offers stand out. With digital signage, the task of creating content becomes easier and more flexible. From conception to dissemination on digital panels and screens, he adds dynamism and efficiency to the process, says Edgar Júnior. "Enhancing operational efficiency", the store is free to focus its effort on the customer.One of the great advantages of digital signage is its ability to optimize the consumer experience, complete
Leveraging the power of digital screens, it is possible to engage the customer in a differentiated way. Interactive content has the power to capture the consumer's attention more effectively, fostering real engagement throughout their shopping journeys. In addition to making purchases in the store, consumers are more likely to develop a positive and lasting perception of the brand. "The use of digital signage", therefore, transcends mere visual communication, becoming an impactful vehicle to forge lasting connections with the target audience, says Edgar
