In celebration of its 16th anniversary, MadeiraMadeira, the largest online furniture and decoration platform in Latin America, invested in a bold 100% cashback campaign to provide the best experience for its customer on one of the most important dates of the year and sold 50% more compared to previous campaigns, with a stronger sales week since Black Friday 2024.
It was the first time that the company adopted this incentive format, allowing consumers to purchase selected products and receive 100% of the amount paid back, in a promotional strategy valid for a limited time. For Fábio Fadel, CRO (Chief Revenue Officer) at MadeiraMadeira, the action reflected how the company has dedicated itself to offering innovative alternatives to improve the customer experience.
"This year, we decided to invest in an initiative that combined technology, commercial intelligence and a close look at consumer behavior. More than just boosting our sales, the objective was to improve the experience of our users, returning the power of choice to them. In our sector, we understand that the purchase price is usually decisive, but the link we build in the long term with our customer chain generates much more value and strengthens loyalty even further", he comments.
With more than 1,000 participating products, the action had a strong appeal to the public, accounting for around 70% of sales throughout the first week of the month. The results show that the company has the capacity to create its own actions that are really right. Among the most chosen items, some items stood out such as:
- Double Wardrobe with Mirror 3 doors
- Double MDF Wardrobe 08 Doors
- Modular Double Wardrobe 12 Doors
- Dining Room Set
- Rack with TV Panel
“This result reinforces that, when we invest in bold campaigns that generate value for our entire ecosystem, we are able to go beyond sales: we offer real opportunities for more people to achieve the home of their dreams”, concludes the executive. Until the end of July, the company also offers free shipping, 20% OFF on PIX, as well as discounts of up to 60% on thousands of products on the website and app. To stay up to date with all the brand's special anniversary actions, simply download the MadeiraMadeira app, available for Android and iOS via Googl and Play and Appl and Stor and .
