With the mission of caring for and delighting customers for life, FastShop celebrates 39 years investing more and more in new interaction formats. The chain, one of the largest electronics retailers in the country, was one of the pioneers to operate sales through TikTokShop, reaffirming the commitment to new consumer trends. At the same time, the brand maintains investments in physical stores with a focus on experimentation, relationships and convenience, one of the pillars that have sustained its success over the decades.
To keep up with new consumption habits, portfolio diversification has become one of the company's most relevant growth vectors, which now goes beyond the world of household appliances and electronics. "We want to be present in the lives of our customers at all times, with solutions that go beyond technology. In recent months, we have started to invest in categories such as furniture, decorative items, bed, table and bath, as well as products aimed at well-being and self-care", comments Eduardo Salem, Director of Marketing and Digital Channels for the chain.
With more than 80 stores spread across Brazil, the brand is committed to a connected, personalized and omnichannel shopping experience. Through technologies such as artificial intelligence and automation, applied from service to logistics, the chain brings the concept of phygital retail to the public, combining the best of the physical and digital worlds to offer more convenience and connection.
To celebrate its 39th anniversary, a special show by Nando Reis and his son, Sebastião, was held at the Sheraton Hotel, in São Paulo, bringing together around 300 guests, including brand executives, industry partners and company customers. High resolution photos
Brands such as JBL, Arno, ASUS and Brastemp were also present, which set up interactive spaces with product demonstrations, photo booths and product raffles for guests.
Reasons to celebrate
Among the initiatives celebrated on the anniversary is the success of Fast Shop Care, a service program that offers consumers: equipment installation, usage guidance, extended warranty, technical support, smart home services, as well as insurance against theft and theft of portable devices.
Operated entirely by professionals from the chain itself, the program has been well received by the public, who now see Fast Shop not only as a retailer, but also as a provider of excellent services. "Customers quickly understood the value of Fast Shop Cuida. This strengthens the perception of the brand as an ally in everyday life, which is a source of pride and responsibility for us", highlights Salem.
Another strategic pillar of the company is FastShop Prime, a loyalty program consolidated as a relationship channel and increased sales. Differentiators include free shipping and ultra-fast deliveries, discounts on services (such as installation and configuration of electronics), personalized service and remote technical support.
"The concept of ultra convenience, combined with the sensorial experience in stores, has already been recognized at Retail's Big Show, the largest retail event in the world. This gives us confidence that we are on the right path", comments Salem.
For the second half of the year, Fast Shop is preparing to launch new interactive store formats, with an expanded portfolio and more diversity. “Still in July, we will announce the arrival of a reference brand in decoration and design, which will further enrich the experience in our stores”, anticipates the executive.
And, as is tradition, the company celebrates the anniversary with a special offers campaign, with discounts of up to 60%, exclusive conditions and various benefits for consumers on all platforms.
