With the mission to care for and delight the customer for a lifetime, theFast ShopHe is 39 years old and increasingly investing in new interaction formats. The network, one of the largest electronics retailers in the country, was one of the pioneers to operate sales through theTikTok Shop, reaffirming the commitment to new consumption trends. At the same time, the brand maintains investments in physical stores focused on experimentation, relationship, and convenience, one of the pillars that support its success over the decades.
To keep up with new consumption habits, portfolio diversification has become one of the company's most significant growth drivers, extending beyond the universe of appliances and electronics. "We want to be present in our customers' lives at all times, with solutions that go beyond technology. In recent months, we have started investing in categories such as furniture, decoration items, bed, table, and bath, as well as products focused on well-being and self-care," comments Eduardo Salem, Director of Marketing and Digital Channels of the network.
With more than 80 stores across Brazil, the brand invests in a connected, personalized, and omnichannel shopping experience. Through technologies such as artificial intelligence and automation, applied from customer service to logistics, the network brings the concept of phygital retail to the public, combining the best of the physical and digital worlds to offer more convenience and connection.
To celebrate his 39th birthday, a special show by Nando Reis and his son, Sebastião, was held at the Sheraton Hotel in São Paulo, gathering about 300 guests, including brand executives, industry partners, and company clients.High-resolution photos
Brands such as JBL, Arno, ASUS, and Brastemp were also present, setting up interactive spaces with product demonstrations, photo booths, and product raffles for guests.
Reasons to celebrate
Among the initiatives celebrated on the anniversary is the success of theFast Shop Takes CareService program offered to the consumer: equipment installation, usage guidance, extended warranty, technical support, smart home services, as well as insurance against theft and robbery of portable devices.
Entirely operated by professionals from the network itself, the program has been well received by the public, who now see Fast Shop not only as a retailer but also as a provider of services with excellence. "The clients quickly understood the value of Fast Shop Cuida. This strengthens the perception of the brand as an ally in daily life, which for us is a source of pride and responsibility," highlights Salem.
Another strategic pillar of the company is theFast Shop PrimeLoyalty program consolidated as a relationship channel and sales increase. Among the differentiators are free ultra-fast shipping and deliveries, discounts on services (such as electronics installation and setup), personalized customer service, and remote technical support.
"The concept of ultra convenience, combined with the sensory experience in stores, has already been recognized at Retail’s Big Show, the world's largest retail event. This gives us confidence that we are on the right track," says Salem.
For the second semester, Fast Shop is preparing to launch new interactive store formats, with an expanded portfolio and greater diversity. "Still in July, we will announce the arrival of a leading brand in decoration and design, which will further enrich the experience in our stores," the executive anticipates.
And, as is tradition, the company celebrates its anniversary with a special promotional campaign, offering discounts of up to 60%, exclusive conditions, and various benefits for consumers across all platforms.
