SmartSave, a fintech invested by Start Growth, is changing the personal investment scenario in Brazil by offering a practical and automated solution for those who want to save effortlessly. With an innovative change rounding model and banking integration, the platform allows users to automatically save with each purchase made with a credit card.
Second Marilucia Silva Pertile, startup mentor and co-founder of Start Growth, SmartSave solves one of the biggest financial challenges of the Brazilian population: the lack of discipline to save. "They offer our piggy bank from the past, but in digital format. It's a B2C fintech that brings something that we haven't seen until now", he says.
Financial automation and market impact
Data from Ipsos' Pulsos 2023 survey indicates that 61% of Brazilians are unable to save money regularly, which demonstrates the need for accessible and practical financial solutions. SmartSave meets this demand by automating the savings process, allowing anyone to build a financial reserve without having to significantly change their spending habits.
The platform's operation is simple: with each purchase, an additional amount is automatically saved, which can be rounded up or defined by the user. “It is a model that encourages the habit of saving without impacting the daily budget”, explains Marilucia.
Accelerated growth and support from Start Growth
With more than a thousand people on the waiting list and a fund of more than R$1 million already invested, SmartSave has been gaining relevance in the digital financial sector. Fintech has already integrated more than 20 banks into its system, expanding its reach in the market.
The partnership with Start Growth was fundamental to the acceleration of SmartSave, which not only received financial support, but also strategic support to structure a scalable growth model. “We invest in companies we believe in and offer more than capital: we share our expertise to help structure a successful path”, highlights Marilucia.
The impact of SmartSave goes beyond emergency financial reserves, also reaching beginner investors who want to invest money automatically and in an uncomplicated way. “Fintech serves both those who have difficulty saving money and those who want to invest better, guaranteeing the future in a more accessible and recurring way”, adds the Start Growth mentor.
Transforming the habit of saving in Brazil
The Brazilian financial market has undergone a digital revolution, and SmartSave appears as an innovative alternative to democratize access to investments. "We know that only those who have recurrences achieve financial independence. SmartSave eliminates barriers and makes the act of saving something natural and continuous", says Marilucia.
With the support of Start Growth and a scalable business model, fintech is positioned as one of the main solutions for those who want to transform small savings into big results in the long term. “Our role as investors is to help companies like SmartSave reach their maximum potential, positively impacting the lives of thousands of people”, concludes the co-founder of Start Growth.
