From flower seller in a cemetery in the East Zone of São Paulo to owner of his own business. The story of Clóvis Souza, the name behind Giuliana Flores, is a lesson in entrepreneurship, love for the profession, attention to the market, and the opportunities that arise along the way. Today, the brand, which emerged in 2000 during the "internet boom," is recognized as the largest e-commerce in the floriculture industry, as well as one of the biggest.casessuccessful.
It's no wonder that the leading entrepreneur in the sector has been accumulating impressive numbers for years. There are over 800,000 deliveries per year, 700,000 unique visitors per month, and more than 5,000 cities served. The major partnerships with renowned brands in the market, such as Kopenhagen, Ferrero Rocher, Nestlé, Heineken, Milka, Natura, Havanna, Lindt, Chandon, Rommanel, Vivedas, and Uatt?
Located in São Caetano do Sul (SP), the brand's distribution center has 2.7 square meters and an infrastructure capable of meeting 85% of requests within one hour. The company still has a store in the same city with 600 square meters. Additionally, this year it opened a new physical store in Santo André (SP), covering an area of 300 square meters.
When asked if he imagined where he would get, Clóvis Souza is emphatic in saying no. But the fact is that his love for flowers and his business skills built the bridge between the 10-year-old boy selling flowers at a small flower shop and the prominent entrepreneur of today. "I believe that success is due not only to the quality of our services but also to the ability to innovate and 'chase' ideas to please the audience," reports the businessman.
The very expansion of floriculture was born from this observation. Initially, the shopping options were items that typically accompany flowers, such as chocolates and plush toys. Until the entrepreneur realizes that there were no reasons to limit himself. Thus, the brand's portfolio includes perfumes, books, semi-jewels, decorative objects, toys, unique gifts, and other products.
However, since not everything is perfect, there were also many difficulties at the beginning. Clóvis says that the main issue was regarding the transport companies. They were not used to delivering sensitive, fragile products like some items from our e-commerce. However, today, this process is one of Giuliana Flores' greatest assets. We are able to deliver our items safely and with quality to almost all of Brazil. And in a record time of just three hours for Greater São Paulo, informs.
Currently, for the entrepreneur, the challenge is to attract increasingly new buyers and keep current customers satisfied. Therefore, we seek the best in the market to offer our customers. We research trends, improvements in our services, and are always looking for gift options that convey all the affection and care we also feel in this field, he points out.
