From flower seller in a cemetery in the East Zone of São Paulo to owning his own business. The story of Clóvis Souza, the name behind Giuliana Flores, is a lesson in entrepreneurship, love for the profession, attention to the market and the opportunities that arise along the way. Today the brand, which emerged in 2000, facing the “internet boom”, is recognized as the largest e-commerce in the floriculture sector, in addition to being one of the largest Cases of success.
No wonder, the leading businessman in the segment has been collecting impressive numbers for years. There are more than 800 thousand deliveries per year, 700 thousand unique visitors/month and more than 5 thousand cities served. Strong partnerships with renowned brands in the market, such as Kopenhagen, Ferrero Rocher, Nestlé, Heineken, Milka, Natura, Havanna, Lindt, Chandon, Rommanel, Vivedas and Uatt?
Located in São Caetano do Sul (SP), the brand's distribution center has 2.7 square meters and an infrastructure capable of meeting 85% of requests within one hour. The company also has a 600 square meter store in the same city. Furthermore, this year it opened a new physical store, in Santo André (SP), in an area of 300 square meters.
When asked if he imagined where he would end up, Clóvis Souza is emphatic in saying no. But the fact is that his love for flowers and his business skills formed the bridge between the 10-year-old sales boy at a small flower shop and today's prominent entrepreneur. “I believe that success is due not only to the quality of our services but also to the ability to innovate and ‘pursue’ ideas to please the public”, reports the businessman.
The expansion of floriculture itself was born from this observation. In the beginning, the shopping options were items that normally accompany flowers, such as chocolates and stuffed animals. Until the entrepreneur realized that there was no reason to limit himself. Thus, the brand's portfolio included perfumes, books, semi-jewelry, decorative objects, toys, unique treats and other products.
However, as not everything is rosy, there were also many difficulties at the beginning. Clóvis says that the main one was in relation to transport companies. "They were not used to delivering sensitive, fragile products like some items in our e-commerce. Today, however, this process is one of Giuliana Flores' greatest assets. We were able to send our items safely and with quality throughout almost all of Brazil. And in a record time of three hours to greater São Paulo", he informs.
Currently, for the entrepreneur, the challenge is to win more and more new buyers and keep current customers satisfied. "That's why we look for the best on the market to offer our consumers. We research trends, improvements in our services and we are always looking for gift options that convey all the affection and affection that we also feel in this field", he points out.
