Looking for ways to increase profitability is part of entrepreneurs' routines, regardless of the size of their businesses. Even if it is not everyone's ultimate goal, profit generally guides strategic planning. There are several ways to achieve this result, such as changing raw materials, reallocating teams, or using technology to benefit the business.
THERuebush Hospitality GroupIt is an example of a business that, through technology, managed to triple its profit, reaching $1 million per month. Among the solutions implemented in the boutique hotel developer, the adoption of a CRM (Customer Relationship Management) stands out, which allowed for the elimination ofleadsunqualified and control the sales process.
The business model, founded in 2012, allows ordinary people to realize the dream of owning real estate in Georgia, located at the intersection of Europe and Asia. Currently, the company designs, builds, and manages inns and luxury hotels, allowing rooms to be purchased and later, people to profit from the reservations. The biggest challenge was related to organizing the sales process, with the ultimate goal of finding and securing investors.
According to David Ruebush, the founder of the group, management was unable to monitor activities and did not have an overall view of the business, which compromised the professionalization of the sales sector. It was not possible to identify ads, captureleads, understand its stages and verify the continuity of the conversations. "It was impossible to understand what was happening in any individual sale without literally going to the salespeople and asking directly," he explains.
Another problem was the conversion of advertisements, which was not happening, resulting only in wasted time and money. To solve this problem, David looked for an effective CRM for management and ended up hiring Kommo – Management Systems. The affordable price was one of the highlights when choosing, as it was necessary to control expenses, as well as ease of use, enabling quick learning.
The group's sales process is lengthy, potentially lasting years, due to the need to earn the buyer's trust. However, with the implementation of the management system, the problems were solved in a few steps. "Since we added Kommo, our sales have increased dramatically. We were around $300,000 per month before implementing it, and then we increased to nearly $1 million per month," highlights the group's CEO.
Kommo manages the workflow
Another company that had its business leveraged and saw its profits double in size with the implementation of technological strategies isInvestment Property Loan Exchange, who also works in the real estate sector. The business operates in a "marriage" style, as described by Damon Riehl, Chief Executive at Investment Property Loan Exchange, because it connects investors with the right loan options.
The main challenge of the Investment Property Loan Exchange was to accompany clients through all stages and life cycles of the "relationship". Thousands of potential clients are approached daily by the company, and they require special attention, as each case demands a specific treatment. The solution to this was the same as the Ruebush group: hiring a CRM. "We needed a way to organize our approach to serve our clients at various stages of this relationship's lifecycle," recalls Damon.
Before adopting Kommo, the company used another management system that, over time, became ineffective because it was not customizable and did not provide significant development. Currently, the CEO states that Kommo can assist throughout the entire cycle, mainly through the use of the tool.MailChimp, which integrates all clients through email, allowing the creation of audiences according to their needs. Kommo helps us organize our approach to our workflow. We can easily modify and adjust it to our reality. It was a very good fit for us.
Basic plan meets the needs of large companies
Both the Ruebush Group and the Investment Property Loan Exchange use Kommo's advanced plan to meet their needs. Despite that, the basic plan can also be the solution even for large companies, as is the case with theMarinetrans, operating in the logistics sector for the maritime industry and headquartered in Singapore. The main problem of the business, which was the lack of data and automated processes, was solved by hiring a basic plan.
“There are several management tools with numerous relevant functions. However, many of them may be financially unviable for many companies. Kommo has plans that cover companies of all sizes, from microentrepreneurs and small businesses to multinationals. This is one of its differentiators, being viable for all companies”, he highlights.Gabriel Motta, Come speak in LATAM.
Marius Heyerdahl, the company's European sales manager, says that when he was hired six years ago, the only management system in place was spreadsheets. There, I had all the clients, and although I had been doing it this way for two years, this method was not good for working internally with the other 22 offices of the company.
What led him to Kommo was the pursuit of ease, highlights the manager. I was looking for a solution that would allow me to put all my notes, potential clients, and active clients in one online place. At the same time, I wanted this information to be accessible to my general manager so he could see what I am working on.
Just like the real estate lending business, the sales cycle at Marinetrans is long and can take years, and thescanner Kommo card was another convenience chosen to spread contacts around the world. Marius realized that when he traveled around the world, he returned full of physical cards. At Kommo, instead of manually entering this data into a CRM, the Management System offers the option to scan the new onesleads, contacts and companies with a snapshot.
The platform enablestagsthey were created and that is what Marius did. He created differenttags to separate potential clients from clients; company location and the label of each office. One of the highlights is that all cards can be accessed through the mobile app, anywhere and anytime.
With the implementation of these facilities, profit was a consequence. The average sales income of Marinetrans increased by about 10%, a healthy growth according to Marius."Since I started using Kommo, sales have increased every year. It definitely makes our business more efficient and gets me back on track with my prospects," he celebrates.
