Facilitating access to highly complex technology and providing greater security to operational transactions for small and medium-sized retailers were the main ingredients for the recipe for success ofVMpay, a management platform for payments at autonomous points of sale, from VMtecnologia, which turns 10 this year.
As a result of this innovative revenue stream for the Brazilian market, the platform currently has approximately three thousand companies in its database and over 21 thousand points of sale spread throughout the country using its system. In the last year alone, over R$1 billion was transacted through the platform. The amount was driven by the consolidation of segments of autonomous micromarkets, installed in condominiums, and self-service laundries, in addition to thevending machines, especially snacks and drinks, which have become popular with the Brazilian public.
“VMtecnologia, which was recently acquired by Nayax Ltd. (Nasdaq: NYAX; TASE: A NYAX), a global payments and loyalty platform, is committed to diversifying its products and creating new market demands. With a culture of continuous innovation, we develop increasingly advanced solutions and new technologies and, thanks to this, we support thousands of companies with end-to-end solutions at an affordable cost, including hardware, firmware, software, mobile, payments and connectivity,” says Luiz Alberto Schwab Jr., CTO of VMtecnologia.
In a careful review of the platform's 10 years of operation, Schwab Jr. states that VMpay has contributed to improving the robustness and operational efficiency of its clients, as well as the user experience for thousands of users. The product features various functionalities aimed at reducing operational costs and optimizing the efficiency of the operators' and customers' journey in their purchases, whether in self-service establishments or vending machines that use the platform. As an example, we can highlight our tool for scheduling visits to the vending machine and micromarket verticals, which automates the entire product distribution in stores and self-service machines efficiently. Another example is the analytical and synthetic reports related to operations, such as stockouts and breakages, he emphasizes.
The decade brand also recalls challenges that were overcome for the consolidation of the platform as an inexhaustible tool in the self-service sector in Brazil. "Retaining our customers with increasingly efficient service has been one of our main challenges since 2014. Achieving this result, looking at a decade of work and innovation, is a testament to the quality of our services, the agility of our team, and the efficiency of our technologies. Innovation and the implementation of continuous improvements have gone hand in hand with us, helping to overcome challenges and improve our clients' business environment," he adds.
