Messaging apps like WhatsApp, are among the most used social networks in Brazil. According to a study conducted by VTrends, research hub andinsightsfrom Vivo, 80% of Brazilians access these apps daily. For retail, this represents an opportunity: as a tool for the sector, he can ensure an increase in sales and customer loyalty. An example of this is the digital marketplace Compra Agora, what, through the implementation of Yalo's intelligent platform, registered in 2024 an increase in the average ticket to R$ 2,3 thousand per retailer. Sales through WhatsApp already account for about 16% of the total transactions of Compra Agora – and 30% of these orders are completely organic, that is, without the help of a salesperson. The marketplace supplies around 530 thousand stores in Brazil, with an annual revenue of about R$ 6 billion.
Using message sending and personalized promotions through WhatsApp, the company reached more than 10 thousand monthly orders. Revenue from products sold through the messaging app grew by 164% compared to 2023, while orders increased by 136% in the same period. "The solutions from Yalo are flexible", adapting to our disruptive business model and enabling rapid testing, precise analyses and continuous evolution of solutions, guaranteed Thaise Hagge, General Manager of Compra Agora.
The Yalo platform allows companies to manage the entire customer lifecycle through personalized and goal-oriented conversations.With this model, Compra Agora has managed to transform the service experience into a more fluid and efficient experience, using real customer data, on a scale, to create more detailed segmentation groups.
With more than 19,8 million messages on the WhatsApp channel, the intelligent agent system used by Compra Agora uses 150 base responses, generating over 40 thousand variations with AI. The result is a hybrid model, with 98% of interactions being resolved by the bot. "The Yalo platform allowed us to expand our shopping basket", strengthening our market position by improving proximity to the brand, "direct communication and active listening to the needs of customers", Hagge explained.
With the aim of strengthening the relationship with its own network of retailers, that is expanding, and to create new sales strategies, Compra Agora found in Yalo a solution to build an autonomous communication journey, with more than 68% of stores placing orders independently. In this way, she can operate the entire purchasing journey on her own, from the first contact to the completion of the purchase. Since 2022, we offer support to retailers via WhatsApp through the Yalo platform, what facilitates the digitization and autonomy of orders, reducing consultation time and allowing for an increase in the frequency and value of purchases, explained Thaise.
Integrating WhatsApp into the purchasing process has transformed the experience for retailers, what enables dynamic communication, offering a quick and practical tool to manage orders, access personalized recommendations and resolve questions directly and immediately. "While browsing in e-commerce", the retailer can simply talk to the agent, say what you need and receive the best suggestions and promotions. It is an intuitive process that saves time and facilitates decisions, especially for small and medium retailers, Manuel Centeno finished,co-founder and General Manager Brazil of Yalo
