A Bold Snacks, synonym of flavor and health in the fitness universe, paved a path to success since its founding in Divinópolis. Idealized by Gabriel, which identified in the United States a gap in the Brazilian market for truly tasty and healthy protein bars, the brand was born with a clear vision: to offer nutritious products with an irresistible touch
The recognition of the quality of its products naturally propelled the brand into brick-and-mortar retail, but the online channel has always remained a strategic pillar for your growth
To sustain and accelerate this upward trajectory in the digital market, Bold Snacks identified the need to optimize its e-commerce operation, especially regardingsales managementandexpedition. It was in this context that Magis5 became an essential strategic partner
A Magis5, integration platform andmarketplace automation, it emerged as the answer to Bold Snacks' challenges. The solution enabled the centralization and automation of the entire flow oforders, from confirmation to delivery, resulting in greater agility and control
In a recent interview on the podcastSeller Talk"of Magis5, the Head of Digital at Bold Snacks, Wellington Brito, shared details about the transformation of the brand's operation. Before we operate with Magis5, our expedition was a much more complex process. Magis5 brought a very high speed to our production. The tool helps us a lot, giving an incredible boost not only in revenue, but also in organizing the entire expedition, revealed Brito
The automation solution allowed the company to centralize and automate the order flow from various marketplaces, like Amazon, Shopee and other major players in the market. This integration optimized from order confirmation to issuanceinvoicesand the shipment to the end consumer
Bold Snacks success story with Wellington Brito
Marketplaces as a strategic channel
Currently, the company offers the market 27 flavors of bars rich in fibers and proteins. Community building is part of the strategy adopted by the company for online growth and by the numbers, besides using influencers to boost your presence in the market
Brito emphasized in the podcast the importance of themarketplacesfor this brand growth strategy: "Today, the marketplace channel is considered separately from all digital, given its relevance. Through marketplaces, we managed to traction our business, give greater visibility to the brand and provide new experiences for the consumer
Still according to him, monitoring and knowledge about your customer are essential for online sales success. It is necessary to serve the customer the way they want, reduce the work of choosing the product, the clearer the benefit of your product, the purchase becomes simpler
The largest management organization, aligned with the ease of product shipment, driven by automation, contributed directly to customer satisfaction and the brand's reputation in the online market. But, for the brand, the choice of the hub was made, above all, for the ease of the shipping process and the integrations of themain marketplaces, a crucial factor for the brand's expansion strategy
The integration and automation platform proved to be flexible and adaptable to the brand's specific needs, especially regarding the integration with a newERPacquired, more robust
The choice of Magis5 came from astrategic visionfor sale. We made a list of the functions we wanted, with a technical perspective and a focus on dispatch. When we look at these needs, Magis5 is the best that integrates all of them, I finished Brito
The integration facilitated by Magis5 allowed Bold Snacks to efficiently expand its online presence, reaching a diverse audience. The automation of manual and repetitive tasks has freed your team to focus on more strategic activities, how the development of new products and the strengthening of the brand with its "Boldlovers" community, what are your consumers called
Magis5
The CEO of Magis5, Claudio Dias, explain what the hubintegrate marketplaceslike Amazon, Free Market, Shein, Shopee, Magalu, Bahia Houses, Netshoes, Leroy Merlin, AliExpress, Americanas and MadeiraMadeira. Thus, an online seller can list the same product on all these platforms
In turn, the automation of flows, Processes and document dispatches provided by the Magis5 solution facilitate the entire operation, bringing to control ofstockmore efficient and better pricing for each product. Still, eliminates sending errors, common when there is no automated system, resulting in a significant reduction in logistics costs
MORE INFORMATION
- In an episode of Papo de Seller, Magis5 podcast, Wellington Brito provides more details about Bold Snack's e-commerce. Follow at <https://open.spotify.com/episode/10OZep2zVdfeKq2KCv8949?si=9b4f87c3272c4137>.
- About Magis5https://magis5.com.br/
- About Bold Snackshttps://www.boldsnacks.com.br/
