A Bold Snacks, a synonym for flavor and health in the fitness universe, has paved a successful path since its founding in Divinópolis. Ideated by Gabriel, who identified a gap in the Brazilian market for truly tasty and healthy protein bars in the United States, the brand was born with a clear vision: to offer nutritious products with an irresistible touch.
The recognition of the quality of their products naturally propelled the brand into physical retail, but the online channel has always remained a strategic pillar for their growth.
To sustain and accelerate this upward trajectory in the digital market, Bold Snacks identified the need to optimize its e-commerce operation, especially regardingsales managementandexpeditionIt was in this context that Magis5 became an essential strategic partner.
Magis5, the integration and platformmarketplace automation, emerged as the response to the challenges of Bold Snacks. The solution enabled the centralization and automation of the entire flow ofordersfrom confirmation to delivery, resulting in greater agility and control.
In a recent interview on the podcastSeller TalkFrom Magis5, Wellington Brito, the Head of Digital at Bold Snacks, shared details about the brand's operational transformation. "Before we started working with Magis5, our shipping process was much more complex. Magis5 brought a significant increase in our production speed. The tool helps us a lot, providing incredible agility not only in billing but also in organizing the entire shipment," revealed Brito.
The automation solution allowed the company to centralize and automate the order flow from various marketplaces, such as Amazon, Shopee, and other major market players. This integration optimized from order confirmation to issuanceinvoicesand the shipment to the end consumer.
Bold Snacks success story with Wellington Brito
Marketplaces as a strategic channel
Currently, the company offers 27 flavors of bars rich in fiber and protein to the market. Community building is part of the strategy adopted by the company for online growth and numbers, in addition to using influencers to boost its market presence.
Brito emphasized in the podcast the importance of themarketplacesFor this brand growth strategy: "Today, the marketplace channel is considered separately from all digital channels, given its relevance. Through marketplaces, we can drive our business, increase brand visibility, and provide new experiences for the consumer."
According to him, monitoring and understanding your client is essential for the success of online sales. It is necessary to serve the consumer in the way they want, reduce the effort of choosing the product, the clearer the benefit of your product, the simpler the purchase becomes.
The largest management organization, aligned with ease of product dispatch, driven by automation, directly contributed to customer satisfaction and the brand's reputation in the online market. But, for the brand, the choice of the hub was mainly due to the ease of the shipping process and the integrations of themain marketplaces, a crucial factor for the brand's expansion strategy.
The integration and automation platform proved to be flexible and adaptable to the brand's specific needs, especially regarding integration with a newERPacquired, more robust.
The choice of Magis5 came from astrategic visionfor sale. We made a list of the functions we wanted, with a technical perspective and a logistics perspective. When we look at these needs, Magis5 is the best that integrates all of them," concludes Brito.
The integration facilitated by Magis5 allowed Bold Snacks to expand its online presence efficiently, reaching a diverse audience. The automation of manual and repetitive tasks has freed your team to focus on more strategic activities, such as developing new products and strengthening the brand with your community of "Boldlovers," as your consumers are called.
Magis5
Magis5 CEO, Claudio Dias, explains that the hubintegrate marketplaceslike Amazon, Mercado Livre, Shein, Shopee, Magalu, Casas Bahia, Netshoes, Leroy Merlin, AliExpress, Americanas, and MadeiraMadeira. Thus, an online seller can list the same product on all these platforms.
In turn, the automation of workflows, processes, and document dispatches provided by the Magis5 solution facilitates the entire operation, leading to control ofstockmore efficient and more accurate pricing for each product. Additionally, it eliminates sending errors, common when there is no automated system, resulting in a significant reduction in logistics costs.
MORE INFORMATION
- In an episode of Papo de Seller, Magis5's podcast, Wellington Brito provides more details about Bold Snack's e-commerce. Follow at <https://open.spotify.com/episode/10OZep2zVdfeKq2KCv8949?si=9b4f87c3272c4137.
- About Magis5https://magis5.com.br/
- About Bold Snackshttps://www.boldsnacks.com.br/
