BV Bank, one of the largest financial institutions in Brazil and a leader for 11 consecutive years in financing light and used vehicles, held 12 roadshows throughout the year — events that bring together dealers, partners, and bank executives for a series of lectures and content focused on entrepreneurship, economics, and marketing, with the aim of training and engaging approximately 2,700 partner dealers across all regions of the country.
Automotive financing is the main business pillar of BV Bank. This year, the portfolio reached R$ 45.6 billion, a 12.5% increase compared to the third quarter of last year. During the period, the origination of financing for used light vehicles and other vehicles was R$ 7.5 billion, a record for BV.
“We have been leaders in the light and used vehicle market for over a decade and we recognize that the professionalism and dedication of thousands of retailers across the country are fundamental to the success of this strategy. The roadshows allowed us to further strengthen our connection with these agents, reinforcing our commitment to supporting them with knowledge and solutions that help boost their businesses,” comments Flávio Suchek, Executive Director of Retail at Banco BV.
In the series of events held in states such as São Paulo, Ceará, Goiás, Minas Gerais, and Rio de Janeiro, partners had the opportunity to update themselves on topics that directly impact business performance, as well as receive digital marketing tips from José Borali, Head of Marketing at NaPista (BV Bank's automotive marketplace), and CEO Fernando Ortenblad.
The chief economist of BV Bank, Roberto Padovani, also shared with those present a portrait of the economic scenario for 2024 and prospects for retail in the coming year. The regional superintendents and executives were responsible for presenting the bank's institutional updates.
Training and Development
In addition to the roadshows, held for the first time this year, BV Bank has already led other initiatives to train and update its main partners: the retailers. Through the "Complete Seller" project, the bank offered specialized workshops in administration and social media management, teaching shop owners how to use digital platforms as showcases to attract more customers.
“These initiatives reinforce BV’s commitment to supporting the growth of its business partners by offering quality content and opportunities for improvement,” concludes Suchek.
