BV Bank, one of the largest financial institutions in Brazil and a leader for 11 consecutive years in financing light and used vehicles, held 12 roadshows throughout the year — events that bring together retailers, partners and executives of the bank for a series of lectures and content focused on entrepreneurship, economics and marketing, with the aim of training and engaging around 2.700 partner retailers, in all regions of the country.
Automotive financing is the main business pillar of BV bank. This year, the wallet reached R$ 45,6 billion, growth of 12,5% compared to the third quarter of last year. In the period, the origination of financing for used light vehicles and other vehicles was R$ 7,5 billion, record for the BV.
"We have been leaders in the light and used vehicle market for over a decade and we recognize that the professionalism and dedication of thousands of retailers across the country are essential for the success of this strategy". The roadshows allowed us to further strengthen the connection with these agents, reinforcing our commitment to support you with knowledge and solutions that help drive your business, comment Flávio Suchek, Executive Director of Retail at BV bank
In the series of events held in states like São Paulo, Ceará, Goiás, Minas Gerais and Rio de Janeiro, the partners had the opportunity to update themselves on topics that directly impact business performance, in addition to receiving digital marketing tips from the Head of Marketing at NaPista (automotive marketplace of bank BV), José Borali, and with CEO Fernando Ortenblad.
The chief economist of BV bank, Roberto Padovani, also shared with those present a portrait of the economic scenario for 2024 and prospects for retail in the coming year. The superintendents and regional executives were responsible for presenting the bank's institutional news.
Training and Development
In addition to the roadshows, carried out this year for the first time, Banco BV has already led other initiatives to empower and update its key partners: the retailers. Through the project "Complete Seller", the bank offered specialized workshops in administration and social media management, teaching retailers to use digital platforms as showcases to attract more customers
These initiatives reinforce BV's commitment to supporting the growth of its business partners, offering quality content and opportunities for improvement, finishes Suchek
