Amazon Brazil, in strategic partnership with Sebrae, will hold a free webinar on August 15th, from 5 PM to 7 PM (BRT), with the goal of promoting the digitalization and expansion of Brazilian SMEs. The event will provide knowledge about access to the digital market and logistics solutions for companies looking to expand their operations through Amazon's marketplace.
This initiative runs in parallel with a significant expansion of the Amazon FBA Logistics program, which aims to optimize delivery times and improve logistics management for its partner sellers. By the end of 2025, FBA will be available at Distribution Centers in Minas Gerais, Federal District, Rio de Janeiro, Pernambuco, and Ceará. Furthermore, starting in August of this year, the distribution center in Nova Santa Rita (RS), which has been operating the program since 2024, will also begin serving sellers from Santa Catarina and Paraná. With this expansion, partner sellers (Regular Regime or Simples Nacional) from these regions will be able to send their products directly to these centers, delegating the entire logistics operation to Amazon.
"Our goal is to be the best partner for Brazilian entrepreneurs and SMEs. With the expansion of FBA and initiatives like the webinar with Sebrae, we are providing the tools and knowledge necessary for these entrepreneurs to digitize their businesses, reach new markets, and thrive on Amazon's marketplace. This is how Amazon invests in the success of small and medium-sized enterprises, helping them reach more customers through logistics programs, technology, and free training," says Virginia Pavin, Director of Amazon Brazil Marketplace.
The Deputy Manager of Market Access at Sebrae Nacional, Ivan Tonet, recalls that sales of small businesses online have grown by more than 100% in the last three years, according to data from the Federal Revenue. "This shows how e-commerce has established itself as an essential channel for the competitiveness of small businesses," he/she/they reiterates. We are talking about a market that jumped from R$ 5 billion in 2019 to R$ 67 billion in 2024. We need to stand alongside the entrepreneur and prepare them to best serve this new consumer behavior.
During the webinar, participants will have access to information about the benefits of selling on Amazon, an introduction to the marketplace, how to start sales, and details of the FBA program – Amazon Logistics. For new partner sellers, Amazon offers a benefits package that can reach up to R$ 80,000.00. Among the advantages, highlighted are a reduced commission in 17 categories, a one-year fee waiver, R$ 5,000.00 in Amazon Ads credits, and dedicated account management (access the terms and conditions).
To participate in the webinar, register at the linkLink
